After Hours

Companies and Consumers Show Their True Colors During the Crisis

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Apr 29, 2020
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ANECDOTE

Debranding

  • Youngme Moon is "debranding" her house by removing product labels.
  • She only keeps labels from brands she loves, creating a clean aesthetic.
INSIGHT

Crisis Response Contrast

  • The COVID-19 crisis highlights the contrast in how we handle acute vs. chronic crises.
  • Despite climate change being a major threat, action is slow, while the response to the pandemic has been swift.
ANECDOTE

H-E-B's Adaptability

  • H-E-B, a Texas grocery chain, adapted to the pandemic by partnering with underutilized delivery services.
  • This contrasts with large agricultural businesses that destroyed food due to logistical challenges, highlighting differing responses to the crisis.
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