The Importance of Rational Reasons for Why Companies Do Illogical Things

The story of b and all these grocers who are doing interesting things is, you know, we've spent like, the last decade or two just basking in the ingenuity of tech. That's what i love about that story. I think there's also such an important lesson here for any consumer of business news. And it's really important to absorb rational for why companies do illogical things with a little bit of scepticism. Even though they might be right in their explanation, it's still not necessarily a satisfactory explanation.