The Marketing Misfits Why Nobody Trusts Your Brand Anymore (And How To Fix It) | Rachel B. Lee
Mar 17, 2026
Rachel B. Lee, brand strategist and co-founder of Standout Authority who helps pros build human-centered personal brands, discusses why fake marketing is failing. She explains using vulnerability and real stories to connect on LinkedIn. Topics include measuring authenticity, protecting brand voice from AI, and practical LinkedIn headline and storytelling tactics to stay top-of-mind.
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Stop Spammy Outreach And Network Like In Person
- Avoid mass, automated outreach that feels spammy; behave online as you would at an in-person event.
- Start conversations by finding commonality and appreciation before pitching services to build genuine connections.
Prove Authenticity With Raw Video And Vulnerability
- Use raw video and vulnerability to prove authenticity online; mix those moments with content that demonstrates competence.
- Example: Rachel's 'mental load' post used a candid photo and drawing to spark massive engagement and resonance.
B2B Buying Is Not A Linear Funnel Anymore
- The B2B buying journey is no longer a linear funnel and can stretch six months to two years, requiring sustained top-of-mind presence.
- Combine vulnerability-driven personal content with clear value messaging to remain relevant across long, messy decision cycles.