Outro

Is your personal brand ready for the shift toward AI answer engines like Perplexity and ChatGPT? Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/

In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss" and co-founder of Standout Authority.

Rachel reveals why "BS Marketing" is dying and how professionals can use vulnerability and human-to-human connection to dominate platforms like LinkedIn. Whether you are a corporate executive or a solo entrepreneur, learning how to "Work Your Brand" is no longer optional, it's your competitive moat. Learn more about Rachel here - https://standoutauthority.com/ 🔥 What

You’ll Learn in This Masterclass:

- The Death of the Linear Funnel: Why B2B buying cycles now take 6 months to 2 years and how to stay top-of-mind.

- Authenticity vs. Over-sharing: Where to draw the line when being vulnerable online (and why the "Mental Load" post works).

- LinkedIn Strategy: Why Rachel recommends a LinkedIn profile over a website for career professionals. - AI & Brand Dilution: How to train LLMs (ChatGPT/Gemini) on your unique stories so you don't sound like a bot.

- The "X, Y, Z" Headline Hack: A simple formula to transform your LinkedIn headline into a lead magnet.

- Overcoming Imposter Syndrome: Why even billion-dollar CEOs struggle with visibility.

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- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

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📌 Timestamps:

0:00 - Introduction

03:20 - Meet Rachel B. Lee

07:15 - What is "BS Marketing"

11:40 - Prove You’re Authentic

16:05 - Sharing the "Mental Load"

22:30 - Personal Brand vs. Corporate Brand

28:50 - The 4-Burner Theory

33:10 - Owning a Word in Your Niche

39:45 - How to Start a Brand with Zero Audience

44:20 - Why Gen Z Wants Stories, Not Sales

49:10 - The Most Impactful Post

55:30 - The "Imposter Syndrome" Myth

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