Rachel B. Lee
Brand strategist and co-founder of Standout Authority who helps professionals and companies build human-centered personal brands; former marketer at Microsoft and Gartner who now teaches vulnerability-driven storytelling and LinkedIn strategy.
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Mar 17, 2026 • 1h 11min
Why Nobody Trusts Your Brand Anymore (And How To Fix It) | Rachel B. Lee
Rachel B. Lee, brand strategist and co-founder of Standout Authority who helps pros build human-centered personal brands, discusses why fake marketing is failing. She explains using vulnerability and real stories to connect on LinkedIn. Topics include measuring authenticity, protecting brand voice from AI, and practical LinkedIn headline and storytelling tactics to stay top-of-mind.
