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In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss" and co-founder of Standout Authority.
Rachel reveals why "BS Marketing" is dying and how professionals can use vulnerability and human-to-human connection to dominate platforms like LinkedIn. Whether you are a corporate executive or a solo entrepreneur, learning how to "Work Your Brand" is no longer optional, it's your competitive moat. Learn more about Rachel here - https://standoutauthority.com/ 🔥 What
You’ll Learn in This Masterclass:
- The Death of the Linear Funnel: Why B2B buying cycles now take 6 months to 2 years and how to stay top-of-mind.
- Authenticity vs. Over-sharing: Where to draw the line when being vulnerable online (and why the "Mental Load" post works).
- LinkedIn Strategy: Why Rachel recommends a LinkedIn profile over a website for career professionals. - AI & Brand Dilution: How to train LLMs (ChatGPT/Gemini) on your unique stories so you don't sound like a bot.
- The "X, Y, Z" Headline Hack: A simple formula to transform your LinkedIn headline into a lead magnet.
- Overcoming Imposter Syndrome: Why even billion-dollar CEOs struggle with visibility.
This episode is brought to you by:
- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/
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- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
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- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
📌 Timestamps:
0:00 - Introduction
03:20 - Meet Rachel B. Lee
07:15 - What is "BS Marketing"
11:40 - Prove You’re Authentic
16:05 - Sharing the "Mental Load"
22:30 - Personal Brand vs. Corporate Brand
28:50 - The 4-Burner Theory
33:10 - Owning a Word in Your Niche
39:45 - How to Start a Brand with Zero Audience
44:20 - Why Gen Z Wants Stories, Not Sales
49:10 - The Most Impactful Post
55:30 - The "Imposter Syndrome" Myth
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