Cameron Hanes - Keep Hammering Collective KHC 185 - Keith Sivera
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Mar 30, 2026 Keith Sivera, CEO of MTN OPS and former Onnit exec known for fitness, supplements, and sobriety, shares his journey of discipline and transformation. They cover developing tested performance supplements, carb and fueling strategies for marathons and hunts, training the gut for long efforts, and building a mission-driven brand and team culture.
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Supplements Are For Performance Not Just Deficiency
- Supplements should push you beyond baseline, not just fix deficiencies; they exist to help you reach new limits.
- Keith describes the Apex line as clinically dosed, third-party tested products built for athletes who already have a solid foundation.
Practice Midworkout Fueling To Avoid Performance Collapse
- Fuel during long efforts: take calories and electrolytes during training so you can hit target paces and make sharp decisions under stress.
- Cameron and Keith emphasize practicing stomach tolerance and carrying carbs/sodium on runs and hunts to avoid depletion.
Carb Strategy Means Night Load Plus Consistent In-Race Calories
- Carb load the night before but also consume carbs regularly during marathons (about every 35–40 minutes) to prevent falling behind.
- Test your gel/feeding plan in training to avoid stomach revolt on race day.