Community as the core brand differentiator

Keith Sivera - CEO of MTN OPS, a supplement and outdoor performance brand. He’s a former Onnit Labs executive and is known for his background in fitness, business leadership, and his personal journey of long-term sobriety, which shapes his focus on discipline and purpose.

This episode dives into Keith’s journey through fitness, nutrition, and personal transformation covering everything from supplements, carb strategies, and marathon training to building discipline and mental toughness. It blends performance insights with deeper conversations on leadership, creating a strong culture centered around helping people push their limits and become their best selves.

Shop MTN OPS: Use code KEEPHAMMERING for 20% off

https://mtnops.com/ 

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Website: https://www.cameronhanes.com

Timestamps:

00:00:00 – How Keith Got into Fitness & Health

00:08:28 – Supplementation to Reach New Limits

00:18:35 – Carb Loading for Running Marathons

00:22:07 – Developing the Best Supplements for Athletes and Hunters

00:28:11 – What’s Changed for Cam to Run His Fastest Marathon

00:36:56 – Keith’s Running Goals

00:38:05 – Mental Attitude to Build Strength & a Healthy Body

00:42:00 – Traveling & Sticking to a Clean Diet

00:50:23 – Keith’s Workout Plan & Goals

00:54:23 – Nick the Trainer Dude & Carb Cycling

00:59:25 – Cravings, Fat Adapted Diets, No Carbs, & Testing the Limits

01:05:24 – Helping People Be Their Best Selves

01:08:31 – Keith’s Childhood, Alcoholism, to Clearing a Path to Success in Health

01:11:24 – Big Pharma and the Ozempic Effect

01:16:28 – Community & Authenticity Builds Success

01:27:39 – Building Culture with Employees: Operating with Intention

01:37:04 – F**k, Marry, Kill: Electrolytes, Protein, Creatine 

Thank you to our sponsors:

Wild Alaskan Company: https://wildalaskancompany.com/cameron use code CAMERON for $35 off your first box

Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off

Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order
Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off