KHC 185 - Keith Sivera
Cameron Hanes - Keep Hammering Collective
How extreme athletes inform mainstream products
Keith explains how fringe endurance testing drives innovations that later benefit everyday athletes.
Keith Sivera - CEO of MTN OPS, a supplement and outdoor performance brand. He’s a former Onnit Labs executive and is known for his background in fitness, business leadership, and his personal journey of long-term sobriety, which shapes his focus on discipline and purpose.
This episode dives into Keith’s journey through fitness, nutrition, and personal transformation covering everything from supplements, carb strategies, and marathon training to building discipline and mental toughness. It blends performance insights with deeper conversations on leadership, creating a strong culture centered around helping people push their limits and become their best selves.
Shop MTN OPS: Use code KEEPHAMMERING for 20% off
Follow along:
Instagram: https://www.instagram.com/cameronrhanes
Twitter: https://twitter.com/cameronhanes
Facebook: https://www.facebook.com/camhanes/
Website: https://www.cameronhanes.com
Timestamps:
00:00:00 – How Keith Got into Fitness & Health
00:08:28 – Supplementation to Reach New Limits
00:18:35 – Carb Loading for Running Marathons
00:22:07 – Developing the Best Supplements for Athletes and Hunters
00:28:11 – What’s Changed for Cam to Run His Fastest Marathon
00:36:56 – Keith’s Running Goals
00:38:05 – Mental Attitude to Build Strength & a Healthy Body
00:42:00 – Traveling & Sticking to a Clean Diet
00:50:23 – Keith’s Workout Plan & Goals
00:54:23 – Nick the Trainer Dude & Carb Cycling
00:59:25 – Cravings, Fat Adapted Diets, No Carbs, & Testing the Limits
01:05:24 – Helping People Be Their Best Selves
01:08:31 – Keith’s Childhood, Alcoholism, to Clearing a Path to Success in Health
01:11:24 – Big Pharma and the Ozempic Effect
01:16:28 – Community & Authenticity Builds Success
01:27:39 – Building Culture with Employees: Operating with Intention
01:37:04 – F**k, Marry, Kill: Electrolytes, Protein, Creatine
Thank you to our sponsors:
Wild Alaskan Company: https://wildalaskancompany.com/cameron use code CAMERON for $35 off your first box
Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off
Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription
MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off
Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order
Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off
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