THE RUNNING EFFECT PODCAST How WORLD CHAMPION Josh Kerr Plans to Break a 30-Year World Record With a 3:42 Mile — Project 222, Custom Spikes, and the Mindset Behind History's Boldest Attempt
Apr 3, 2026
Josh Kerr, world-class middle-distance runner and world indoor 3000m champion, outlines Project 222, his plan to break the 3:43 mile record with a 3:42 attempt. He discusses custom spike tech, why a legit, record-eligible race in London matters, and how he is documenting training, branding, and mindset in the five-week build toward history.
AI Snips
Chapters
Transcript
Episode notes
Project 222 Is A Public, Tech-Driven Record Attempt
- Project 222 is a public, fully documented attempt by Josh Kerr to break the 3:43.13 mile record with a 3:42 target at the London Diamond League.
- Josh frames it as both sport spectacle and deep technical work: training, personalized spikes, team support, and media storytelling.
Put Record Attempts In Real Races
- Make elite attempts meaningful by hosting them inside real races rather than isolated exhibition events.
- Josh insisted the mile attempt be a legitimate Diamond League race to keep the record unasterisked and historically relevant.
Brooks Uses Project 222 To Signal Performance Pivot
- Brooks is shifting toward high-performance track and backing the project to showcase that evolution.
- Josh used a corporate pitch at Brooks HQ to secure support and stressed the project's marketing and tech value.