S03 E06: Unpicking pharma's reputation in pop culture

In this week's episode, Helena is joined by Paul Simms, CEO of Impatient Health, to delve deeper into GOLD's recent cover feature on reframing pharma's bad boy reputation. They chat about the current state of pharma's reputation and the influence of the media and pop culture on this, the ways in which pharma can recover and bolster its reputation, and more. And in 'news you might have missed', Helena discusses the latest global awareness campaign from Leo Pharma, the ABPI's recent survey on pharma and academia collaboration and a new Marvel comic strip features Pfizer's COVID-19 vaccination efforts in the US.

If you're interested in learning more about the topic areas discussed in this episode, check out the following content:

Reframing pharma's bad boy reputation https://www.emg-gold.com/post/reframing-pharma-s-bad-boy-reputation

Talking to Paul Simms https://www.emg-gold.com/post/podcast-talking-to-paul-simms