S03 E06: Unpicking pharma's reputation in pop culture
EMJ GOLD: Pharma news, views and analysis
00:00
Farmer's Reputation
Goldpoger has been running his company for nearly two years and getting involved in all sorts of crazy adventures, having a great time. So when it comes to farmers reputation, I think it's fair to say that it's never really been portrayed well in the media or in pop culture. We are opaque as an industry. We are poorly understood. We hide behind our corporate logos. It is incredibly easy and incredibly believable when farmer is portrayed in a bad light because it plays on all of our dark fantasies and ideas about the industry. But of course, what could we do about it? There is actually a way out of this.
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