S03 E06: Unpicking pharma's reputation in pop culture
EMJ GOLD: Pharma news, views and analysis
00:00
Is It the Responsibility of Pharma to Influence the Filmmakers and TV Producers?
I really believe that the art of storytelling both from a utopian and a dystopian point of view is a skill that we perhaps never had, but we've certainly lost within our industry. So positive stories can end up very positive at the end, even if they involve hardship. And to be honest and open about those difficulties, I think we've gained far greater traction with media. But have you ever seen anything negative written in a farmer press release?
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