"Pour Gas On It!" How Joey Logano is Scaling Huntersville Ford (+ his NASCAR playbook for dealers) | Joey Logano, NASCAR Driver and Co-Owner of Huntersville Ford

Mar 24, 2026

Joey Logano, two-time NASCAR Cup Series champion and co-owner of Huntersville Ford, talks about bringing racing routines and team culture into car retail. He describes hands-on ownership, training service like a pit crew, inventory strategy, publicity plans for a re-grand opening, and long-term ambitions to scale a generational automotive business.

39:17

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ADVICE

Use Celebrity Owners As Relationship Players

Treat a celebrity owner as special teams: use them for relationships, marketing, and out-of-the-box initiatives rather than day-to-day ops.
Joey asks to be the relationship guy who leverages his network while the operating partner runs daily business.

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ANECDOTE

Penske Guided My First Dealership Purchase

Roger Penske mentored Joey through the acquisition, providing guidance from decades in automotive and motorsports.
Joey credits Penske and Krauss Automotive contacts for helping him navigate the confusing first-time entry into dealerships.

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INSIGHT

Apply A Race Team Mindset To Dealership Culture

Joey Logano applies motorsports' Sunday report card mentality to dealerships to raise standards across image, service, and operations.
He believes race-team rigor is close to achievable in retail and will slowly shape culture and customer experience at Huntersville Ford.

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Why Joey Wanted a Ford Dealership

01:10 • 2min

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Hands-on Ownership and Special-Teams Role

02:42 • 1min

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Deal Closing and Mentorship

03:47 • 1min

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Applying Motorsports Culture to Retail

05:08 • 2min

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Growth Plans and Long-Term Ambition

07:00 • 2min

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Complexity of Dealership Business

Leveraging Publicity and Re-Grand Opening

10:36 • 3min

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Racing Drama, Respect, and Business Parallels

14:03 • 7min

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First Win Feel vs. Business Wins

Training Service Like a Pit Crew

23:29 • 1min

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Why Joey Builds Multiple Ventures

24:56 • 4min

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Advice for Drivers Considering Dealerships

28:44 • 2min

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Cadence, Remote Involvement, and Learning

Where Joey Feels at Home in the Store

32:26 • 2min

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Inventory Decisions and Marketing Cars

34:36 • 2min

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Car Collection Symbolism

36:33 • 2min

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Final Thoughts on Building a Legacy

• Mentioned in 89 episodes

Greenlights

Matthew McConaughey

Greenlights is a candid and unconventional memoir by Matthew McConaughey. The book blends wild stories, life lessons, and poetic insights, offering a roadmap to catching more 'greenlights'—those moments when everything in life seems to go your way. McConaughey draws on his 36 years of journaling to share his approach to living, which emphasizes recognizing and embracing the greenlights in life, even when they are disguised as yellow or red lights. The book is a celebration of life, gratitude, and self-dedication, and it provides practical advice on navigating life's challenges and finding success and happiness.

Today, Sam D'Arc is joined by Joey Logano, NASCAR Driver and Co-Owner of Huntersville Ford.

Joey breaks down his transition from the NASCAR track to the dealership floor, revealing how he applies a "Sunday report card" mentality to retail operations.

We explore the complexity of managing inventory, the "brutal" nature of automotive competition, and why Joey is focused on building a generational legacy beyond racing.

This episode is brought to you by:

1. Openlane - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. If you’ve never used OPENLANE before, or it’s been a while since you have, you’re eligible to earn up to $2,500 in buy or sale fee credits. Learn more @ here.

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3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, from posting to feedback. Book a call @ here.

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05:20 Why Joey Logano Is Pouring Gasoline On A Flame.