Inventory Decisions and Marketing Cars

Joey describes balancing personal tastes with profitable inventory, and using show cars as marketing tools.

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Episode notes

Today, Sam D'Arc is joined by Joey Logano, NASCAR Driver and Co-Owner of Huntersville Ford.

Joey breaks down his transition from the NASCAR track to the dealership floor, revealing how he applies a "Sunday report card" mentality to retail operations.

We explore the complexity of managing inventory, the "brutal" nature of automotive competition, and why Joey is focused on building a generational legacy beyond racing.

This episode is brought to you by:

1. Openlane - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. If you’ve never used OPENLANE before, or it’s been a while since you have, you’re eligible to earn up to $2,500 in buy or sale fee credits. Learn more @ here.

2. Lotlinx - Meet LotGPT, your AI Inventory Strategist built exclusively for car dealers. It reveals competitive insights, shopper behavior, and pricing dynamics, and even identifies underperforming VDPs with merchandising recommendations to boost conversion without cutting prices. Put LotGPT to work for your dealership today, totally free, @ here.

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, from posting to feedback. Book a call @ here.

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Topics:

05:20 Why Joey Logano Is Pouring Gasoline On A Flame.