Leveraging Publicity and Re-Grand Opening

Joey outlines plans for a re-grand opening, soft announcement strategy, and making a polished public debut at the store.

Play episode from 10:36

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Episode notes

Today, Sam D'Arc is joined by Joey Logano, NASCAR Driver and Co-Owner of Huntersville Ford.

Joey breaks down his transition from the NASCAR track to the dealership floor, revealing how he applies a "Sunday report card" mentality to retail operations.

We explore the complexity of managing inventory, the "brutal" nature of automotive competition, and why Joey is focused on building a generational legacy beyond racing.

This episode is brought to you by:

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3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, from posting to feedback. Book a call @ here.

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Topics:

05:20 Why Joey Logano Is Pouring Gasoline On A Flame.