Jason On Firms Podcast 592 His One Employee Accounting Firm Made $224k Last Year [How he built a profitable tax accounting firm]
Mar 19, 2026
Logan Graff, accounting firm owner, content creator, and founder of Counter, shares his yearly public firm financials. He explains why revenue fell while profit held steady. He talks about juggling multiple businesses, shifting from bookkeeping to tax focus, creative hiring and pricing strategies, and marketing plans to grow a niche practice.
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Split Focus Shrank Revenue But Hid Profit Risk
- Logan's firm revenue fell from $266K to $224K because he split focus across multiple businesses and didn't expand the firm as planned.
- He maintained net profit by cutting salary costs and firing lower-value staff, but expects profitability to drop after hiring a higher-cost manager for 2026.
Use Video FAQs To Attract Higher Value Clients
- Do purposeful marketing with video to get more eyes on your website and attract higher-value clients who want relationships not just returns.
- Create FAQ-style videos (pricing, service scope) and publish them on a firm YouTube channel and website to convert searchers.
Package Pricing With Upfront Payment Improves Cash Flow
- Charge clear packaged pricing and require 100% upfront payment for individual 1040 packages to improve cash flow and client commitment.
- Set a base package that includes year-round access and advisory to justify a $2,000 minimum price.
