Logan Graff
Accounting firm owner, content creator, and community founder who documents firm financials publicly and runs Counter, an online community for new firm owners; discusses firm strategy, pricing, hiring, and growth.
Top 3 podcasts with Logan Graff
Ranked by the Snipd community
Mar 19, 2026 • 38min
592 His One Employee Accounting Firm Made $224k Last Year [How he built a profitable tax accounting firm]
Logan Graff, accounting firm owner, content creator, and founder of Counter, shares his yearly public firm financials. He explains why revenue fell while profit held steady. He talks about juggling multiple businesses, shifting from bookkeeping to tax focus, creative hiring and pricing strategies, and marketing plans to grow a niche practice.
Mar 11, 2025 • 31min
Running Counter to Tradition: Building Community
Logan Graf, owner of GraffTax and founder of Counter, discusses building a vibrant community in the accounting profession. Inspired by his YouTube channel and financial transparency, he created a welcoming hub for aspiring firm owners. Logan shares insights on overcoming professional barriers, highlighting the importance of confidence in client interactions. He also emphasizes innovative practices and personal engagement, showcasing how vulnerability fosters a supportive environment that enriches career development.
Jan 29, 2025 • 44min
409 He Made $152k In 2024 Running A 2-Person Accounting Firm
Logan Graff, a CPA firm owner and founder of the Counter community, shares insights on transparency and financial performance in accounting. He discusses the emotional journey of publicly sharing financial data and the vital balance between work and personal life. Reflecting on their shift from traditional work hours, they emphasize automation and time management strategies. Logan also highlights the importance of community support and offshoring talent while managing software costs, urging fellow accountants to focus on both profitability and personal fulfillment.
