Jason On Firms Podcast 409 He Made $152k In 2024 Running A 2-Person Accounting Firm
Jan 29, 2025
Logan Graff, a CPA firm owner and founder of the Counter community, shares insights on transparency and financial performance in accounting. He discusses the emotional journey of publicly sharing financial data and the vital balance between work and personal life. Reflecting on their shift from traditional work hours, they emphasize automation and time management strategies. Logan also highlights the importance of community support and offshoring talent while managing software costs, urging fellow accountants to focus on both profitability and personal fulfillment.
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Effort Allocation
- Consider where your efforts are directed and if they align with your goals.
- Redirect energy towards activities that provide personal or financial returns.
Impact of Hiring
- Logan's take-home pay decreased by $50,000 in 2024 due to hiring a full-time employee.
- Despite this decrease, he still earned more than his estimated living expenses.
Redefining Success
- Be content with what you have and redefine success beyond constant revenue growth.
- Focus on personal fulfillment and life experiences, not just financial gains.