They Ask You Answer

This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers.

Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S.

The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.