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In this episode, I sit down with Logan Graff to break down what actually happened inside his firm over the last year after he shared his annual financials publicly. We talk about why revenue went down, why profit mostly held steady, and how splitting his focus across multiple businesses affected growth inside the accounting firm itself.
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📹 Check out Logan’s video here! https://youtu.be/VfkQZngRuKQ?si=rVMIVsbWVURK82hr
💻 Follow him on LinkedIn https://www.linkedin.com/in/logangraf/
📌 Here’s his community https://countercommunity.co/
🎤 And the live event he’s cohosting in May https://www.launch-your-firm.com/
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// Chapters:
00:00 Intro
00:53 Meet Logan Graff
01:50 Revenue down, profit steady
04:00 Why the firm contracted
05:40 Selling bookkeeping vs tax
12:04 How Logan prices clients now
17:58 Pricing growth over time
20:02 Why new firm owners get stuck
23:48 Niche plans and 2026 goals
25:00 Reading, systems, and tax scheduling
36:01 Hiring a manager creatively
37:01 Launch Your Firm event
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YouTube https://www.youtube.com/@jasoncpa
