AI Snips
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Brand Shrink Origin
- Pia Silva initially sold a "brand shrink" for $650.
- This helped clients understand their brand strategy and often led to further paid work.
Free Proposal Disadvantages
- Free proposals create a wasteful process, putting agencies at a disadvantage.
- Clients gain control, often leading to lost time and effort.
Lead Product Definition
- Replace proposals with a lead product: a productized initial offering like a paid discovery session and brief.
- Avoid jargon like "discovery" or "strategic brief"; use client-friendly language.