EP 105: Getting Paid to Pitch: The Lead Product Method
No BS Mastery Podcast
00:00
The Problem With Free Proposals Is That They Don't Know What They Need
Free proposals are based on what a client says they need, which means they're actually not as accurate as they could be. A lead product is akin to a discovery interview with a strategic brief after. The reason we sell it up front is because it allows us to go deep and figure out what the client needs and wants instead of just relying on what that client thinks he or she should do.
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