The Veterinary Marketing Podcast

In today's Inbetweenisode I share a brand new tool from google that will help you with your video ads in your marketing. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice. Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals. She shares with us some of her biggest and most important tips for social: Have a multi modal or media approach. Branch out to other social sites. Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask them directly what do they want to see on socials We have seen over time the slow of new social platforms. We saw there was a massive boom of new social media apps popping up all the time. Go to the platforms you are creating content for. And much more. Be sure to listen to the whole interview to hear all the tips Check out Dr. Caitlin Dewilde new book now available Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I talk about the state of social media we currently see it, what's working, what's not working on social media, and some of the most important trends for your veterinary practice. Some of the most significant changes we have seen on social media have been typically in and surrounding content. We see changes in each one of these areas: How content is shared How content is created and How content is distributed but the biggest change we've seen and continue to see is how people engage with content. Most platforms such as Twitter, Facebook, and Instagram have for the most part been pretty consistent with their algorithm for the last 3 years and haven't had any major groundbreaking changes to their algorithm. We also see that across platforms there are different behaviors now. We are moving more towards niche type of content rather than personal relationship content of people you actually know. Creating content that is general and vague is just not going to perform well. Niching down to very specific audiences is going to be more beneficial to your practice. Data hygiene is now also something to really focus on as a post-IOS 14 time. We need to make sure we have good conversion data you can give these platforms to know how you are performing which is your top priority. The second priority is learning to niching down to your specific subgroups within groups. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

In today's Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media marketing. Cheyanne got her start in veterinary medicine as a vet assistant. She was introduced to the world of social media marketing in the veterinary space by being given the task of updating the practice's Facebook page. Now she runs her own brand, Hey Cheyanne where she is a social media marketing educator and coach helping other Veterinary practices. We are now seeing a shift in social media in general but definitely in veterinary marketing. And something that practices need to figure out is. What is the core reason or why you are using social media in your practice? That is the key practices need to find so they can effectively have their marketing work and attract the clients you want to draw in. Also building deep connections through content with the clients you have clearly defined as your target audience will grow your bond much farther than generic content. We also share much more thoughts on current social media trends, platforms, and functionality. If you want to check out more from Cheyanne be sure to check out her website here Sign up for her membership Vet Social Hub and follow her on Instagram @hey_cheyanne Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

In today's Inbetweenisode I share some tips and tricks that I use for my clients to fill up their practices schedule Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Michael Shirley from Family Pet Health joins us again! In today's podcast, We cover how to do community marketing by how to use a podcast to get on radio stations, creating events in your local community area, writing for local newspapers, and much more. Community marketing is a great way to build awareness of your practice while actively growing your clientele right around you and becoming a known name of the community. Michael shares how he creates and produces his content for his community marketing. Create your podcast contact with a script or at least an idea of what topic you'll be covering. As well as creating content for your client avatar and what they want to learn and hear about. Invest in a good microphone, can be small and portable to have great sound quality. Having an easy to use editing software either on your phone or desktop is also very helpful. Michael likes Twisted Wave for phones and Audacity Once the podcast is created and ready to go it can be sent out to local radio stations which can take 30 seconds to 1 minute clips that can be used as news for pet owners. Also, create podcast content that you can share with your client's insight and behind the scenes of your practice. You can create and write a press release of local pet issues and news that are happening and send them to local newspaper companies or even online newspapers. Michael created an event for the Walk My Dog Program and teamed up with 8 local businesses to sponsor them and their event giving out prizes for people at the event. Be sure to be on the lookout for the upcoming Podcast course coming soon! Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about pricing in your practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to tracking your digital marketing. With both Apple and Google coming against Facebook tracking pixels it has made marketers have to find different ways to track conversions and metrics. I share some ways you can create easy ways to see where your traffic is going. 1 Have Google analytics and 2 Google Tag Manager installed on every page of your website 3 Set up pages based on channels- Create landing pages for specific channels so you know where that click came from 4 Use UTM Codes- We went over what UTM codes are and do in the last episode in depth. UTM Codes are little streams of coding attached to URLs that you can create to see where customers come from specific channels. 5 Native Conversions tools through the specific channels, Which we will talk in-depth in a future episode If you want to learn even more about tracking be sure to sign up for The 5 Day Marketing Funnel Challenge! Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!