The Veterinary Marketing Podcast

In today's episode I cover the essential Elements you need to consider when you're creating content for Veterinary Hospital. A lot of the content that I create in the past year has been dramatically different from previous years, because I've been intentionally trying to improve the content, reach and engagement of the things that I do create. In this episode, I'll detail the most important elements that you need to consider before during and after content creation. When it comes to content I believe that now more than ever you need to focus on your Niche Target audiences. I like to call these audiences buckets or content buckets. Within each bucket, you'll have subgroups, and you want to test and try targeting the subgroups for example in your general buckets you'll have things like dog owners, or cat owners and then in the sub buckets, you'll have content related to kittens more large breed dogs or senior pets. The more specific that you get within your Niche typically the more useful it will be to that Niche audience. One of the most important elements that I used to pass over was attracting more attention, and getting as many views and clicks on the content as possible. Now I'll spend a lot more time thinking about the idea of the hook and how to engage and then go through the creation process. Do you want to be more successful with your content start out with your content buckets that you'll be focusing on, clearly identify the sub Niche audiences that you'll Target, think about how to hook these people and engage them in your content and then have relevant offers. You should also be targeting a lot of your content towards conversion so that you can see actual return on investment from your content. Once you're done creating content make sure that you're naming it in a way that you can easily access it and use it. The naming convention process is really helpful both in the creation, especially if you have a team that is also working on your content, as well as repurposing and reusing content you've created in the past.

How frequent is too frequent to send out emails and text to your clients? In today's inbetweenisode we talk about how frequency in your content, emails, text and messaging is key. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything

I've made changes to my podcast, my client work and what you can expect! If you want to work with me go here: https://calendly.com/brandonbreshears/30min

Should your veterinary practice use text message marketing? There are many reasons why I think text message marketing is incredibly important and only gaining steam, but here are a few: First, text messaging for your veterinary practice is a marketing is an owned medium, so you can control how often the texts go out, what the message is and when people get it. Second, text messaging is highly effective when it comes to open rates. You can't beat it. Period. If you need to fill appointments or schedules getting text messages out really helps to get response. Third, it isn't going anywhere. Text messaging is only gaining traction and as a medium it is probably one of the most effective ways you can market. On top of that, you already have a contact list in your PMS. IN this episode I cover some of the best text messaging platforms out there that allow you to create automation flows, allow you to connect on a 1-to-1 basis as well as a 1-to-many basis. The items I talk about are: Twilio.comManychat.com Community.com If you need any help with your marketing or have any questions let me know! Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Do you ever feel like you're addicted to learn more? I know there are times when I can find myself constantly consuming new books, podcasts, training and courses and it usually doesn't result in better marketing. At least for me, the act of learning can become what feels like an achievement rather than implementation. In today's episode, I cover the framework that I use so that I don't get distracted by trying to learn more and more without implementing. Hopefully this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything

Most better hospitals don't have client generation systems in place. The proof is when things slow down all of a sudden they ask, quotes what should I do to get more appointments? I can't tell you how many conversations I've had lately that have turn off by saying we're down by 20%, or we have a lot of appointments open this week, what should we do? Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything! So today's episode is to give you a clear path on what you need to do so that you can generate new clients without worry. We talk about first identifying who you want to be targeting, then we talked about creating your offer and finally applying traffic so that you can generate more new clients for your Veterinary Hospital. When you think about marketing your Veterinary practice, there's really only two very basic ways to approach your strategy kolin you can either Target People based on their behavior or Target People based on their demographics. All marketing essentially boils down to that. this is why it's so important that we first figure out who we want to be targeting so that we can decide if we need to create an offer that's going to appeal to somebody who's taking an action or somebody do we have to interrupt based on their demographic or psychographic data if you can really nail down who your ideal Prospect is along with an offer that's going to be irresistible to them the last step is simply applying traffic, and it isn't that difficult to generate your perfect clients. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.

In today's Inbetweenisode I share a small tip and an easy trick to help you with google analytics. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode, we covered the easiest way in my opinion to get better at marketing for your Veterinary Hospital: using Google analytics. Google Analytics is a great product that's been around for now almost two decades, but very few veterinary hospitals that I know actually use it. The truth is most Veterinary practices, and small businesses for that matter have analytics installed on their site but the crazy reality is that about 70% of people never actually look at what's going on. The easiest way to get better at marketing is to understand: 1) how you're getting traffic2) how the traffic is engaging with your site end 3) how to make improvements so that you increase your conversion, and retention which will turn into better results Most people can't remember what they ate for lunch 2 days ago. Yet, they expect that they're going to be able to remember what works and what doesn't when it comes to marketing, messaging, call to action, or anything else related to digital marketing. we need to fix that approach, make sure that you're tracking where traffic is coming from, and how it's engaging, so that you can set benchmarks and understand if there's problems or slowdowns you can correctly assess and identify the problems. Let's say your appointments dropped suddenly by 20%, how would you understand what is causing this problem? If you don't have accurate data or benchmarks, you'll have to guess and hope you're right. Imagine if you had to run your veterinary hospital but you weren't allowed to examine the pet, run any tests, or do any Diagnostics you just had to instinctively know what the problem was and provide a solution. That's the approach most people take when it comes to marketing. next episode a break down some of the basic data that you can assess based on Google Analytics, I talked about the easiest ways to track your traffic and how to use Google analytics with other products like tag manager and Adwords Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about conversions with google analytics 4! Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing. 1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from. 2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients. 3) Email marketing- Send at least a weekly email to customers 4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial 5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic to your site, referalls to your practice and overall just perform better. and 6) Testing and optimization - We should always be trying new things and seeing what works in our marketing and continues to work. Testing lets us experiment and expand in new areas and ways with out having to start from scratch. Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!