The Veterinary Marketing Podcast

Why Your Veterinary Practice Needs to Be on TikTok: Insights from a Pro Are you a veterinary practice owner who thinks social media marketing is not worth your time and effort? Think again! According to Ariel Putter from Spot On Veterinary Hospital and Hotel, TikTok can be a game-changer for promoting your practice and attracting new clients. In a recent episode of the Veterinary Marketing Podcast, Ariel shared her experience of using TikTok to showcase her practice's unique services, beautiful facility, and adorable patients. So, what makes TikTok so special? Ariel believes that TikTok offers a unique opportunity to connect with clients and show them what goes on behind the scenes. With over 60 million views and 10 million likes in just six months, she has seen an increase in clients who have found them through the platform. Once they grab someone's attention on TikTok, they tend to become more dedicated clients. But how can you create engaging content on TikTok? Ariel suggests using trending songs, adding captions, and posting frequently to increase engagement. She also emphasizes the importance of showing personality in videos and making jokes to hook viewers in. And don't forget to engage with viewers in the comments section, which she achieves by creating recurring characters that people love. While some people may argue that TikTok is not local or regional, Ariel notes that TikTok allows for more niche communities to form. It also allows for more personality to shine through and that creators can engage with their audience in a more personal way. TikTok is not curated, and it allows for more creativity and originality than other social media platforms. So, what are you waiting for? Follow Ariel's advice and start using TikTok to promote your veterinary practice today. Who knows, you might just become the next viral sensation!

Hey everyone, it's Brandon Breshears, and in this episode of the Veterinary Marketing Podcast, we're going to talk about something that's really important for your veterinary practice's marketing strategy: upgrading to Google Analytics 4. Now, if you're not already aware, the old version of Google Analytics, Universal Analytics, is being sunsetted in July, which means you need to switch over to GA4 as soon as possible. But don't worry, it's not just about upgrading for the sake of it - GA4 is actually a better product that comes with a lot of benefits for your practice. First of all, GA4 integrates really well with other Google products, which means you can get a more comprehensive view of your marketing efforts across different channels. And, it allows for more detailed event tracking and conversion tracking, so you can really understand how people are engaging with your website and where you can make improvements. But here's the thing: if you don't make the switch to GA4, you're going to miss out on valuable data and benchmarks that you'll need to inform your marketing decisions. Without this information, you won't be able to see what's working and what's not, and you could end up wasting your marketing budget on tactics that aren't effective. The good news is that by making the switch, you'll get better insights, more conversion actions, and better linking across products. It's really a no-brainer if you want to stay ahead of the game in the competitive world of veterinary practice marketing. And hey, before we wrap up, I want to give a shoutout to our sponsors for this episode: UsedVetEquipment.com and NewVetEquipment.com. Be sure to check them out if you're in the market for veterinary equipment - they've got some great deals! So, don't wait any longer - listen and make the switch to GA4 today and start getting the insights you need to take your veterinary practice marketing to the next level.

The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and what is not. The discussion also covers the challenges of hiring in the veterinary industry and the importance of marketing in attracting new veterinarians and support staff.

In Today's Episode, I share 4 of my favorite AI Tools that I think will be able to help your digital marketing Hopefully, this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

Over the past few years, artificial intelligence tools specifically within the marketing space have been creeping up, but over the past couple of months huge strides have been made, and chatGPT has gone viral if you haven't been seeing a slew of AI created images or people raving about how good the AI created text is you probably haven't been on Facebook in the past month. In this episode, we talked about how to use these new and emerging AI tools to improve your veterinary practice's marketing. I'm extremely excited for the future and what all of these tools for business owners, and content creators. I dive into the implications of what a tools can do, the major categories of tools that I think are going to be most impactful, especially across the content creation side of marketing, and then what that actually means in terms of impact. I think this new emergence of ChatGPT signals a new paradigm shift, much like the disruption the internet caused in the past. If you have questions comments or need help with anything please be sure to reach out to Brandon@veterinarymarketingpodcast.Com Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

In Today's Episode, I share how you can make your digital marketing easier by using one simple quick tip Hopefully, this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital. We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team members to creating their own brands in practice, and much more! I really liked having Rhonda on because she is a CVPM and has a ton of in-practice experience. This lends itself to giving tips and tools that are actually going to be used, especially when it comes to creating content, which usually gets put on the back burner. So often, you'll hear the word authenticity turn around when it comes to creating content and building a brand oh, but what does that actually mean? I really liked Rhonda's examples of how to figure out what you want to be about and then how to communicate that. Ronda also has some really great insight into creating additional streams of income, which I think is incredibly powerful, especially because there's a huge need when it comes to Brands reaching consumers All Brands reaching other Veterinary professionalsIf you want to see how Rhonda and her team can help your veterinary practice, be sure to head on over to DogDaysConsulting.com I know you'll be able to take a ton of value away from today's episode, so be sure to listen all the way through and if you need help with anything don't hesitate to reach out.

In Today's Episode, I share one thing you can do to improve your marketing dramatically! If you would like to get Dog and Cat Cards in your waiting room and want to get in contact with Leanna you can reach out to her at hello@dogandcatcards.com and check out her website Here! Hopefully, this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

In this episode we talk all about optimization. Optimization is the secret tool that almost no one uses in the bedroom industry when it comes to their marketing. Most practices will set out to create some kind of marketing, whether its content marketing, social marketing or anything else for that matter, they'll execute that and then never think about it again. If you're taking the time to do the act of creating content, ads or something else but not taking time to reflect and make adjustments you're missing out big time! The optimization lets you make dramatic improvements on what you're already doing, and more importantly cut out the stuff that is not working for you and your Veterinary practice. The crazy thing about optimization is that a 2% increase in conversion can lead to a 17% reduction in cost per conversion. Imagine that you're able to decrease the cost it takes to bring in a new client by 17%! You would be dramatically more profitable! In this episode we break down the most crucial things to think about when it comes to optimization that apply to any kinds of marketing. I didn't focus on specific optimization tactics because those are going to be very greatly between what it is that you're doing. Example if you were doing social media marketing optimization for posts his going to look different than if you were doing email marketing. This process really comes down to ensuring that you have proper tracking and analytics set up so that you can make informed decisions on what works and what doesn't. Next you're going to want to test your hypothesis on why something is working to get a better understanding of how your marketing is bringing in clients. If you need help with any of this please don't hesitate to reach out. Let's get in contact! Schedule a 30 Minute meeting Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this in-between episode I give you a quick tip that will dramatically help you improve your content's reach, engagement and conversion. The truth is, I initially thought hat when it came to content creation, the most important element was well, the content. The truth is, you need to fucs just as much on the topic, hook and engagement tactics to get more out of what you're doing. When I started working on ideas and hooks, the numbers went up, and I was able to increase retention. It all starts with the first click and the first engagement, and if you don't have a shot at getting that, there isn't any point to making the content itself.