The Veterinary Marketing Podcast

In today's Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, I am continuing off last week's episode using the Maverick Marketing Method and I'm sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that. As we covered last week in the first part of the Maverick Marketing Method. The first step of creating your offers is knowing exactly the audience you are targeting. Really scale down the audience you want to market to market to. We also covered figuring out what products and services we will be selling to these groups we have defined. Now to create the offer we need to find out your audience's pain points. What does this audience need a solution for in the lives of their pets? How can you make this offer more valuable? List out what is included in your offer- Most people are unaware of what exactly is included in many services. if they see all t How do the features benefit the clients and their pets? Do these services provide a solution for your client's pain points? How can we make this offer even better for the client? How do we get these offers out to your clients? What is the best way to get their attention about this offer? Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today's episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient that will be beneficial for your veterinary practice. Now there are 3 ways to grow your business typically -Cut cost -Increase Prices -Increase Frequency From a digital marketing standpoint the best way we can grow your practice is by focusing on the the last 2 methods. Increasing prices and increasing frequency can work hand and hand together to ultimately help you weed out what you don't need to spend money or focus on. With both of these, we need to be increasing revenue and growth which should be the primary focus on digital marketing. With increasing revenue, we need to do it the most effective way possible with out having you and your staff burnt out. Ask these questions in your marketing. -What services can I offer that will generate the highest margin revenue? What is the best use of your time? -Which of these services do you love doing the most? How can you still enjoy your job and make it fun? -Who is the minimum viable audience for these services? Target the people that truly need an want your services. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more. Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up to hospital manager. She then got into social media marketing in the veterinary space over 5 years ago when she started doing her hospital digital marketing. She now works full-time doing social media marketing for the veterinary space and helps 17 other practices. We discuss how Veterinary practices are now in a time where most if not all have at least one form of social media platform they are on. And as times continue to change so do the goals of your social media marketing. Focusing our returning clients with our social media marketing especially for very overwhelmed practices is a great way to continue building their brand with their followers. Having a well-rounded mix of content types with your social media post to keep your audience connected with your practice or brand by getting to know your values and practices. And so much more! If you want to check out more from Crystal be sure to check out and follow her on Instagram @sociablepet Be sure to listen and let me know if you have any questions, comments, or need help with anything! Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing

In today's Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more. Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high quality videos for veterinary practices. Videos for most veterinary practices have been a weak point as video production and creation can come off overwhelming and difficult for busy practices. But videos can be one of the most effective content an marketing mechanisms when done right. Videos have so much benefit to them as they have an additional element than text and that is emotion. Through video you can connect, create bonds, and convey what cant come through text. The great thing about how fast modern day technology moves is how we now have high quality cameras sometimes in our very hands. So while amazing cameras do exist not necessarily are the deal breaker to being able to produce and create high quality content for your practices marketing. Video is a tool you can use in your marketing to reach your practices digital marketing goals. Be sure to check out Veteos on demand where you can use Veteos templates to create your own high quality high production videos. Or get in contact to learn how we can a create custom video for your practice. Or check out Veteos new co produce option where we take the best parts of both options an work together to create your videos. You can check all this at Veteos website here Be sure to listen and let me know if you have any questions, comments, or need help with anything! Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing

In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary industry. The goals of providing memberships and wellness plans in your practice for your clients are to retain and keep your current clients, have your clients come in more frequently, and gain more new clients. Having clear goals will help you market even better. Key elements for making your memberships and wellness plans work for your practice are setting up your plans to be as automated as possible for your administration. Having also it made easy and clear to articulate to clients will help your adoption rate. Creating the most ideal loyalty reward program for today would be taking the elements from both a membership structure and a wellness program and combining them together to create a payment plan that is automated for ease of clients. And we cover so much more. Be sure to listen and let me know if you have any questions, comments, or need help with anything! If you want to get in contact with Brian Macrae and Rethink Vet Solutions or want to learn more about their programs you can give a call or text directly at (714) 271-8354 or can visit Rethinks Website here or send an email to brian@rethinkloyalty.com Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing

We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years. In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today's episode, I am sharing 7 important lessons you can apply to your veterinary practice's digital marketing so your practice can stand out. Here are 7 things you can do to make sure your marketing stands out: 1) Create A Client Avatar- Having a client avatar helps you know exactly how you do want to target and market to and who you do not want to target. Creating your perfect client and really getting specific about what are their wants, needs, and problems will give you a clear direction of what to market to them. 2) Have Specificity- Tying in with the first lesson, having very specific content and offers will help you really target the best audience for your practice 3) Dial In Your Offers- What does your audience want or need and how can you make an offer be valuable to your ideal clients. 4) Use Landing Pages- Get specific with your offers and make their own landing pages. 5) Have Goals- Defining and having very clear and specific goals will help your digital marketing go so much smoother by knowing exactly what you are expecting. 6) KPIs- Measuring your goals with KPIs and being aware of if you are reaching the clear goals you have decided. 7) Build Assests- Create content, email sequences, text sequences, etc that can be used over and over again and even automated will save you so much time. Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!