The Veterinary Marketing Podcast

In this episode we will talk about 6 really important marketing strategies that you absolutely need to be using at your veterinary practice. Things are always changing, and opportunities that are here today won't be here next year. Discover simple ways that you will be able to make incremental improvements in your marketing which will turn into retaining more current clients and attracting new clients.

Getting new clients at an affordable price is an amazing skill set for you to have for your practice and in this episode I show you a strategy on how to do just that! Leadmagnets are what we talk about. I tell you what lead magnets are, 8 general types of lead magnets and then how to deliver your lead magnets. With lead magnets, the goal is to create a piece of content that can provide nearly immediate value to a person who is a highly targeted potential client. The best part of lead magnets are that they don't need to be massive pieces of content that are time consuming to create, in fact the more short and specific they are the better! Don't miss this episode it could help you add bunches of clients to your practice! Items Mentioned in this episode: LeadpagesCanvaEpisode 21 on Dark Posts

In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the Veterinary industry isn't using this to their advantage. Dr. Roark shows us how to engage clients better and how to become a better story teller, while helping to educate your clients and build a better relationship. We talk about everything from his new Youtube show, The Cone of Shame, to how he comes up with ideas for his new content. This episode is packed full of awesome stuff, so be sure and listen to the whole interview! If you've been living under a rock, and never heard of Dr. Andy Roark, he is a national award-winning columnist for DVM360, and regular contributor to Vetstreet.com. He also writes frequently for a number of other publications. Dr. Roark has served on the Veterinary Team Brief Advisory Board and the National Veterinary Business Management Association Advisory Board. He owns his own consulting firm, and is a member of the VetPartners consulting group.

Let's be honest though, you have a full time work schedule, so maybe you don't have time to go out and do research, write content or shoot video. Obviously the best possible way to create content would be to do some really great research, write long posts, or shoot amazing video but not everyone can do that. So I'm going to be showing you ways from doing zero work to doing only a little work in a few strategies that will cut down the time that you need because conntent creation is really important for you and your marketing.

Staying in front of current clients and potential clients is what you need to do to provide the best possible care to your clients and the best way(in my opinion) to do this is to use facebook advertising. I've spoken a lot about facebook in other episodes, but in this episode, we go over how to spice it up a little. In this episode I show you why you should be using the power editor, how to execute darkposts and then Facebook's new location based ads for driving local clients into your practice.

It is impossible to make everyone happy. Mistakes happen, and people's expectations aren't met. When this happens you can sometimes get negative reviews at your practice. Assuming that you're trying to do your best to provide the best service possible to your clients, this episode talks about how to limit your negative exposure and how to even build better relationships with clients who have a bad experience. We talk about three case studies where companies didn't handle their negative reviews properly and some where it was handled in a great way so that we can learn the best way to deal with criticism. Nowadays it is not enough to get reviews, but we now live in a society where everyone who owns a cell phone is a photo journalist and is has the potential to spread the word about your practice, whether that is good or bad.

Every practice needs to be on Google Adwords, even if you aren't actively trying to attract clients through direct response advertising. Google adwords is an extremely powerful advertising system that you could build an entire practice on if you wanted. In this episode we just go over the tip of the iceberg and I show you what you should be doing, what you definitely shouldn't be doing and how to hopefully avoid wasting or losing tons of money on Google Adwords. We cover everything from how to choose what kind of a keyword match to use to your ads to best practices when setting up campaigns. If you haven't ever used Adwords this will be a great starting place, and if you have you'll likely find some good tricks to optimize your advertising ROI.

Should you be using video at your practice? In this episode, I talk to Dr. Cody Creelman on why you should be creating epic content and engaging with clients with videos. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter, Instagram, Snapchat (creelmancody), Vine, or YouTube…... he is active on them all! We talk about using Vine, Youtube, Instagram and Twitter at your practice. Not only do we talk about using video to attract and engage clients, but we also talk about really creative ideas like attracting potential employees to your practice as well. Also mentioned in this episode, if you want to be better at social media and make your practice stand out, check out Danielle Lamber and SnoutSchool.com. Podcast listeners can check out a Free on demand course at SnoutSchool.com/brandon

Holidays are a really imporant time to connect with your clients, and in this episode I go over several items that you need to make sure that your practice is doing during every holiday season. Especially since Christmas and Thanksgiving are right around the corner, you have some really great opportunities to engage your clients and build strong relationships. I also go over how to get referrals using holiday giveaways, ways to partner with potential clients as well as a pretty unique way to get donations from your clients to do charity work and make a big impact on clients in your area who might not be able to afford care.

Mobile marketing is becoming increasingly important for you and your practice to keep up. For the first time in history, mobile browsing surpassed desktop browsing in early 2014. A lot of your clients are using their phones to find you, are you ready for when they do? In this episode, I'll show you easy ways to optimize your google adwords using callouts specific for mobile, your landing pages, your website and your emails so that if someone is using their phone they be happy with the experience that they get. Right now is a great opportunity to optimize for mobile and put yourself ahead of the competition.