The Veterinary Marketing Podcast

One of the most important questions you can ask yourself for your veterinary practice is, "What does my ideal client look like?". Finding common elements between your best clients can really help you to grow and build your practice. Most businesses don't have a way to track this, but almost every veterinary practice is building a database that is a goldmine inside their practice software. Don't overlook how important and powerful this can be for you. The data that you already have could translate into better demographic targeting on your facebook advertising to knowing where to send direct mail campaigns.

Your domain name is like the real estate that your website sits on and it is extremely important for both search engine traffic as well as type in traffic. In this episode I show you how to potentially find new domain names that you can use to forward passive traffic and generate steady streams of new potential clients. Not only that I go over if you should ever buy a domain name, what I think about extensions other than .com like .net .org .info .blog and on. Some people think that the .com isn't that imporant but I know that it absolutely is! You're missing out on traffic if you aren't using a .com. One thing I will say is that I can't comment on extensions in other countries like the .com.au. I haven't had enough first hand experience to comment. I have been getting questions about what do do if you are rebranding a practice, like in instances of practices being sold and then the name changed, so I go over that.

You've probably heard about Snapchat, and unless you're under 25 chances are you aren't using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large sized companies like CNN, Discovery Channel, VICE, ESPN and others are all creating native content and paying lots of money to show up in the discover section. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter, Instagram, Snapchat (creelmancody), Vine, or YouTube…… he is active on them all! We go over Snapchat, Instagram and Twitter's new native video platform.

Want to make email easier, less annoying and a tool to help you grow your veterinary practice? In this episode I go over 3 email marketing tools that help you do just that. This episode we talk about ways to better engage and communicate with clients while taking less time to do it. Want to know how to schedule emails so that you can set it and forget it with personalized emails, or how about see what your clients are up to on their social media accounts without having to go into a new tab and search. I discuss all this and more so be sure to listen!

Amazon is a monster. You're probably frustrated if you've ever tried to sell anything to compete with Amazon, but they don't have to be competition. In this episode I go over three ways to use Amazon to help attract, engage and retain your clients. I'll show you how to self publish a book using Createspace.com, Amazon's self publishing platform, as well as Amazon Giveaways and lastly fulfillment by Amazon or their FBA program.

Search engine optimization is definitely an important way to generate traffic to your website, but it can seem like a mystery. In today's episode we talk SEO and copywriting with Pam Foster. The biggest bang for your buck with your veterinary practice will be local seo, where you try and target people in your local area who are using search terms that are relevant to your practice. Pam Foster is Managing Editor, Community Content & Media for the NAVC and is the Marketing Faculty Advisor on the CE website VetFolio.com . Pam is a Certified SEO Copywriter and the co-author of Wildly Profitable Marketing for the PetIndustry. She's also a regular columnist for Veterinary Advantage magazine. She specializes in helping veterinary practices and other industry organizations thrive through strategic marketing content, online and offline -- and can be reached at PetCopywriter.com.

Almost all large sized companies have apps, but if you don't have a huge marketing budget or don't know how to code a mobile app creating a mobile app for your veterinary practice has probably been out of your reach. Several listeners suggested that I interview Mary Shields at In Touch Mobile CEO and Founder of The Vet App. In this episode I go over many of the features that The Vet App offers and talk about cool ways to market your practice by creating a mobile app for your veterinary practice. The Vet App does tons of cool things, from interacting with your clients on social media to allowing you to do push notifications to drive clients who have downloaded your app. To find out more about the vet app visit www.PetVetApp.com This week's episode is sponsored by Danielle Lambert at SnoutSchool.com visit www.SnoutSchool.com/Brandon to get a free social media training course.

Facebook is probably the single best way to grow your practice right now. That is a bold statement but I really believe it is true. You can get in depth demographics to choose from and can start with as little as $1. Danielle Lambert from Snoutschool.com shares her secrets to Facebook ads and marketing. We talk about the 3 different types of ads that you can run and when you should run each type. We talk about everything from boosting posts to creating dark posts.

Making mistakes in marketing is inevitable. It is actually the whole point of marketing. You need to find out what works and more importantly what doesn't work because if something isn't working and you keep spending or relying on that you'll likely go broke or out of business. I've made lots of mistakes when marketing and in this week's episode I talk about the four biggest ones I've made when creating this business. Here's what we'll be going over in today's episode so that you don't have to make the same mistakes in your veterinary practice's marketing! Not using the resources you already have Not creating compelling content and staying in front of my audience Not using leadmagnets and creating content around my offers I was doing social media wrong, and what I did about it. I am certain that I will continue to make mistakes but as long as I learn and grow from them I'll just become a better marketer, so do the same.

Chances are you are already on Linkedin, but I bet you're not using it to its fullest. Have you ever though of trying to attract new clients using Linkedin? I haven't seen anyone trying to use Linkedin to get new clients, but every day, well paid professionals are there being completely untapped. On This episode I'll show you how: Making your personal profile look better, and perform better by doing a few simple tweaks. Not doing the number one thing that I see most veterinary professionals do that make them plain and boring To quickly add tons of new contacts To connect with potential referral sources To create targeted niche groups and what they can do for your practice To use what you're likely already doing on Facebook to publish content for your company page.