The Veterinary Marketing Podcast

In this episode, I talk about a strategy that helps you get in front of more highly targeted potential clients that can help lead to a steady stream of referrals. What I discuss also helps you to create great content for your website, expand your social media presence and help to build great brand image for your practice.

On this episode we have Danielle Lambert, social media coach and expert who was on Episode 3 and talked about pinterest. Twitter is a huge force and chances are that a large portion of your clients are spending time on Twitter. Are you doing a good job engaging, and attracting clients through your Twitter account? In this episode we talk about whether or not you should even be worried about twitter, what the best way to use twitter is and tons of other great twitter info.

Marketing is all about measurement. The only way to tell if a marketing piece or campaign is actually working is to measure its results. So often veterinary practice owners just through all their marketing into the pot and don't really know where the majority of their traffic is coming from. In today's episode we talk about 4 specific tools that help you to measure what is working and what isn't. Most marketing fails, especially if you aren't a pro at it. The key is to find out what is working so that you can increase that and stop the ineffective or expensive marketing.

Reviews are incredibly important for you and your practice because they provide social proof for potential clients that your practice is the place to go. In this episode, I talk about how to engage your current clients so that you can rack up positive reviews and drive new clients by providing the feedback they need to choose your practice. I also talk about some pretty cool tricks on how to encourage reviews by using retargeting and google adwords placements. I will show you how to deal with negative reviews as well.

Even the best, most optimized websites don't convert all traffic and in today's episode I talk about something most practices aren't doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an ecommerce site or if you send traffic your website through advertising retargeting helps you target missed opportunites. In this episode I talk about retargeting on Facebook, google's ad networks, Yahoo and Bing's ad networks and Amazon.

In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let's face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that can help you find what your competition is up to so that you can see what is likely working, as well as areas that provide opportunities for Search Engine Optimization, direct ad buys for search engine marketing and social media for your veterinary practice.

In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not only is his company a web development company but they also do beautiful web design, SEO, branding, and social media management. Jared is not only veterinary specific but also handles a large variety of other small business web sites, and I think this is important because most of the time people in the veterinary industry only hear from veterinary specific companies. Jared shares some great insight into what it takes to make your site the very best so that it can beat the competition and really work to grow revenue at your practice. Brian Macrae from Rethink Veterinary Solutions also offers some great insight because he has seen hundreds of veterinary websites and branding and sees areas in the industry that need to be addressed.

Dr Google is often accredited by veterinary professionals as being a reason for a decrease in compliance, frequency of visits and clients coming in at all! In this episode I show you how to beat Dr. Google while at the same time benefiting by getting more reviews, creating great content and getting more search engine traffic.

Wellness plans are a huge marketing topic right now, aiming to increase compliance and keep customers at your clinic, but is there a better way? In this episode of the veterinary marketing podcast, I interview Brian Macrae, founder of RethinkVetSolutions.com a company helping practices all over attract engage and retain clients by creating an easy to implement wellness rewards program. We discuss how practices are increasing compliance, reducing the need for discounting and turning their clients into paying members binding them to the practice.

Paying clients who visit your practice, the people who you're trying to find by doing different marketing spends, are walking in your practice every day, why not build an email list and market to them? A bird in the hand, right? So in this episode, I go over how to approach your email marketing and talk about many tricks that will help you grow your list, increase open rates and drive clients to your practice. I also talk about a super awesome way to increase open rates and permission, don't miss this episode!