The Veterinary Marketing Podcast

Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice. Step 2 of 4 will include: Before & After Grid-Before & after Grids helps convey the emotional benefits and overall value you are able to provide them Offers-Offers need to be either a product or service that you can easily convey the value to your target market that helps them transform from the before to the after packaged in a way that shows them as much benefit as possible. Be sure to outline the value of your offer to help potential clients have a clear understanding of why they will want to get your products or services. I recommend that you have 4 different offers that you rotate 1 month at a time. Funnels-Create a funnel that will take your clients from awareness to conversion through your content. Your content will be the top of funnel. Content-Create content on a daily basis and be sure to have a clear call to action on each piece of content. Content can vary from low production time live videos or quick pictures of what's going on inside your practice to high production time edited videos. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. In today's episode, we discuss the prework that needs to be done and break down each step of the prework. The 4 main parts of prework are Setting up baselines- Set baselines for social channels and your practice's website by looking back a month for Facebook and Instagram and gathering the numbers of posts, views of stories, messages, comments, likes, shares, and page views. For websites look back 12 months to see bounce rates, page views, where traffic is coming from and more. Tracking-Tools to use for your tracking include Google analytics, Google tag manager and Google data studio Setting up reporting that is easy to access and useful- Google data studio is a great place to set up your reporting to be a weekly review of all your analytics. and Who is the client you are trying to reach- The last step of prework is really getting clear on who exactly is your ideal client not only in a demographic way where its their age range and how many pets they own or what type of pet they own but also a psychographic way where what are some questions they ask when visiting or what are their pain points. Take your favorite clients and think about what their biggest concerns are about their pets and the best ways you can ease their concerns with your services or products you offer. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

In today's episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any other platform you use. First, where should you be spending your time? This really is dependent on which platforms you want to use for your social media marketing and who you want to reach. there are 4 major platforms I believe are beneficial to social media marketing. 1) Your website & Blogging- Share blog content on your actual website and also take your blog post and repurpose to other platforms. 2) Facebook & Instagram - Facebook is still the top place to reach people because it's so widely used by millions. Instagram is another great place to put content as it is also very popular 3) Linked In -Perfect for reach other veterinary professionals and a great place to put your content if you have a specific type of practice like content about surgeries and dental procedures 4) Google My Business Post Next, What your strategy should be? If you have a full-time social media manager you should be using all platforms to greater reach potential customers. For small business owners, you should also be using all the major platforms. Lastly, Where should you be divvying up your time? For Small business owners, 80% of time should be used on one specific platform that has a video. Videos are great because all of the major platforms now support videos and you'll be able to post on your main platform and then be able to post on the others to really get the most out of your content. Make sure you are consistently posting and also repurposing content across all the platforms. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover the sequencing of how you approach paid ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice. This week on the podcast we have a special guest Jesse Thomason who we speak to about how you should be marketing your veterinary practice or even your own personal brand for the purpose of hiring. The first thing you should keep in mind if your practice is looking for new vets and vet techs is your practice needs to be a good work environment with a great team that people are going to want to work in your veterinary practice. Creating flexibility in your practice will also be able to help get new employees in. Live goes on outside of work and sometimes life and work can conflict with each other creating flexibility will show your vets and vet techs that they don't just have to choose one aspect of their life you can work and also be able to still do other things they enjoy. When creating your content for either your practice or in the case of personal branding be sure that your content that you are putting out is both valuable and authentic. And is for both consumers and also with the intent of hiring. Using the right platform is also important. if you want to see job listing or post job listings LinkedIn is a great platform to use. Building a community of other vets or vet techs is great to do on both Facebook and Instagram. If you would like to know more about vetted pet care please visit their site vettedpetcare.com And if you would like to get in contact with Jesse you can reach him at jessethomason@vettedpetcare.com Be sure to listen and let me know if you have any questions, comments or need help with anything!

Sometimes copywriting can be difficult because you don't know what to say or how to say it. In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice or service as a bridge to get them to the after state.

Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders Today on the podcast we have a special guest! Dr. Mark Olcott founder of Vitus Vet is here to talk about using text notifications, push notifications, and postcards in your veterinary marketing. Vitus Vet app allows pet owners and their veterinarians to be able to access their pets full medical records, charts, and history, lab work, digital images, and medical notes. Vitus vet also allows you to be able to choose which forms of communication of reminders you would like to use from text notifications, push notifications through the Vitus vet app, email reminders, or postcard reminders. Multimedia marketing in your veterinary practice's marketing is very important. Having options and your practice's brand over a few different forms of media is super helpful to effectively reach all of your most valuable customers. Text notifications are great to use in businesses as they generally tend to produce some of the highest rates but on the downside, they can be difficult to get up and running. Vitus Vet offers a simple and easy way to text clients by turning your practice's landline phone number into a textable number that allows you to have a two way messaging and picture sharing option to communicate with your clients. Offering multiple ways to send reminders and follow ups will help improve your client retention. Also remember to keep your ways of contact easy to use, if it's not easy to be in contact with your practice you will lose potential clients. Make contacting your practice as easy as possible. if you'd like to request a demo of Vitus vet for your practice you can visit their site here. https://vitusvet.com/ Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!