The Veterinary Marketing Podcast

If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable. Before you run any ads there are a few things that need to be in place first. For starters, you need a website for your practice that is easy to use and actually works. Next, ask these 3 questions. Who are you serving or targeting? Who is the ideal client for your practice? Take the qualities of your best clients and turn those into your ideal client avatar and market to them. What do they actually want? What are these clients looking to achieve by coming into your practice? Are your clients more casual laid back pet owners that their pet is just an animal or are they the kind of owners that see their pets as members of the family that want the absolute best care for their pets? What is your enticing offer? All 3 of these questions will help you be able to understand what you're really trying to market and will also help you to be able to build a good client relationship. After you know your answers the next step is to make sure you have your landing page you can send your potential clients to with a way to get into your practice. Then start running ads on both Facebook and Google Adwords. Once you start running ads and start to see what is working by testing, confirming and optimizing you'll be able to get a better idea of how much ads spend you'll need. Be sure to listen and let me know if you have any questions, comments or need help with anything!

The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone! In Todays Inbetweenisode I share why it's important to be using more than just one platform in your marketing.

Is your veterinary practice running paid ads? Paid advertising is a great way to increase traffic to both your websites and your physical practice. In Todays Episode we are joined with Adam Greenbaum from Whiskercloud! Adam and I share some of our thoughts on paid advertising and why it's so beneficial to have for your practice's marketing. Starting off with the most important part of paid traffic, Tracking and measuring your KPIs and ROIs. When tracking you need to have very specific goals in mind. The clearer the offer and objective of the offer are the better it will perform. Another important part is response time, you should keep your response time short when you have potential clients interested in your offers. You want to make a good impression to potential clients that you want them to come into your practice and that you're excited to work with them. Keep in mind that when you run ads you will experience an increase in phone calls, emails, and messages that will need to be answered or replied to so your potential clients know that you are wanting to work with them. Now let's talk money... with Paid advertising, you will have to pay to get your ads out there to reach potential clients. Adam and I discuss what we think are the best budgets to really get your advertising rolling without breaking the bank while still being beneficial to your marketing. Adam And I also share a very exciting announcement in this episode We are offering a 14-day free trial as well as a monthly price of just $299 a month to get you started with paid advertising. Your free trial will include Multiple Google and Facebook ads created and ran custom Landing pages made Optimized tracking Monthly Meeting and More! Check out all the details here https://whiskercloud.com/veterinary-advertising/ Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.

Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking. In the final installment of our 3 part video marketing series, it's all about using Youtube in your video marketing for your practice Last week I asked what your favorite social media platform to watch videos on between Instagram, Facebook, and Youtube. And while I think all of these platforms are great in their own ways, I believe that every practice should be using Youtube. Youtube is a great platform to use for your practice as everyone is familiar with it and pretty much everyone uses it daily. People use Youtube primarily for 2 reasons 1) as a search engine 2) for entertainment I recently have been posting a video everyday on youtube for over 2 months (If you'd like to check them out click here ) and here are some tips that I have found to help. Youtube Search Having your videos show up on the search you will need to use target keywords that correspond with what your videos and channel are about and target those specific keyword groups. 2 of my favorite tools to use for keywords are Tube Buddy and VidIQ Scheduling Consistency is key. When people know when you are posting they will be more likely to engage and watch your videos. Video Content Your videos will perform better if it is high quality, has good audio, and generally, longer videos do better as they help your total view times. Other items that help your ranking on youtube is descriptions, tags, titles, and end screens. Be aware while growing your audience on Youtube it will take time to build a steady audience. A few ways to help grow your audience is by funneling over traffic from other platforms to your channel, or even embedding your videos on your blog, or letting your email list know about your channel Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! https://filmora.wondershare.com/ Adobe Premiere Pro is another awesome editing software https://www.adobe.com/products/premiere.html For MAC users imovie is also another great option for editing software and the best part of it is that its free on Mac computers! Final Cut Pro is one of the best editing softwares for apple https://www.apple.com/final-cut-pro/

Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube? In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content to put out and where. What makes you stand out? Who is your competition and what are they posting about? And lastly what are others engaging with? Once you've decided where you'll post your videos the next step is to choose which mediums to use of native post Native post video forms Live videos Recorded videos Video Creator Pages Instagram Tv or IGTV Stories (Facebook & Instagram) Ads Story ads Live videos are one of my favorite video forms to use as they are available on all platforms and take no additional production time. The key to building your audience using live videos is consistency, the more consistent you are and the more your clients know when you will be on the better the engagement will become. another beneficial tip for going live is to kind of have an outline of what you want to talk about and also give opportunities for viewers to engage with you by asking questions and providing topics that will get a response. Recorded videos can be posted both on your facebook page and your Instagram profile. Some tips to use when posting on Facebook is to add captions. And on Instagram is to use hashtags. Stories on both Facebook and Instagram have become increasingly popular over the last year. Using stories is easy and pretty quick to use. And now you can even have story sized ads! Last video form that is still fairly new is Instagram Tv Or IGTV. IGTV allows you to have videos that are up to 10 minutes long. You could even take videos that have been posted on youtube and format them to be posted on IGTV as well Instagram has just recently added a new feature that allows you to have a 60 second preview of your IGTV video. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice. Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able to answers question or just talk to your clients. Stories are also super convenient to use. You could have both nicely curated stories or even just use your phone!

Who doesn't love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular form of marketing. Many social media platforms now support video content like Youtube, Facebook, Instagram and more. Videos are a great way to help your clients and future clients get a better sense of you and feel more comfortable with you just by watching your videos! In Part 1 of the video marketing series, I share some of my personal favorites like cameras and a few editing software options that I use when I'm making videos for my youtube channel. For PC users Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! https://filmora.wondershare.com/ Adobe Premiere Pro is another awesome editing software https://www.adobe.com/products/premiere.html For MAC users imovie is also another great option for editing software and the best part of it is that its free on Mac computers! Final Cut Pro is one of the best editing softwares for apple https://www.apple.com/final-cut-pro/ We also talk about some of the difficult aspects of video marketing like production. And go over the importance of having a mix of video content whether that be types of video like educational, vlogs or Q&As, to even edited type of videos or live streams. Make sure are targeting your ideal clients with each one of your videos. Choosing the frequency of your uploads and sticking to your schedule. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it. In today's in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing. Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down into steps will help simplify your digital marketing.