The Veterinary Marketing Podcast

Do you ever wish there were more hours in the day or days in the week? I get it! you're a busy professional in your veterinary practice that is crunched for time. In this week's podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what and how you should be automating, what and how you should be scheduling, tools to use to make your life easier, and what you should never automate. Automation is a huge time saver that will ultimately, in the long run, save you tons of time and money! when using automation you should automate tasks that take up too much of your time frequently or even tasks you dread to do. Emails - In your CRM automate marketing sequences such as email campaigns for special offers, events, and monthly awareness. Chat Bots - Setup automated responses chatbots in facebook messenger to engage and help existing and new clients. Frequently Asked Questions - Create content that focuses and centers around commonly asked questions for new clients and even existing clients to help ease any confusion with anything they may be concerned about. Onboarding and Follow Up Sequences - with whatever medium you chose to use you send out important parts of information to your clients. Scheduling is your next step to streamlining your marketing you should be scheduling both content production and when to put out content. Tools to use to schedule out your content that I recommend to use are Hootsuite, MeetEdgar, and AgoraPulse.Creating a content silo that is filled with all your content that you have to put out across platforms will be able to save you so much time. Now while there are a ton of great thing you can automate and schedule there are just 2 things you should never automate! Comment and reviews and Customer service help, you should be monitoring and responding to all of these things personally to ensure your practice's marketing maintains the human touch. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Today's Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don't have over 10,000 followers!

Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram ads, where the 8 placements are, the best uses and application of each one, and I'll share some strategies for your ads The 8 Placements of ads on Instagram are Single Image Ads- one single picture that should stand out and call attention to your offer. Video Ads-videos that run up to 120 seconds shows your audience what they will be getting with your offer or even show before and after footage of clients using products or specific services Carousel ads- Multiple pictures allow you to showcase more of the benefits of your offers or even highlights of your practice Lead ads- 2 Forms of lead ads are high intent and high volume Story image ads- a static image be sure to include the swipe up call to action Story video ads- up to 1 minute of content that will be broken up into 10-second clips also be sure to have the swipe up call to action Slide show ads- compiles all the photos you want and turns it into a video ad and Collection ads- Upload through business manager a catalog of products or even services. Now that we know where your ads can be placed our next steps are to figure out who is your ad for, what does the before and after looks like for your ideal client your selling to, make your offer, and let your audience know how they can get the offer. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today's episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 of our 2 part series we will be covering: Types of posts- Instagram feed (regular single picture post), Carousel post (multiple pictures post), Stories (most popular form of post), Igtv, and videos Profile- Your Instagram profile needs to be set up in a brand consistent way and your Instagram profile should include the following items:: a description of your practice, location, phone number, email, and direction buttons. As well you should have a business profile as opposed to a personal account and should be linked up to your facebook page. Engagement- Posting regularly on your stories, hashtagging the appropriate hashtags, tagging your city and location, engaging with other accounts by liking and commenting will all help your engagement. and Content Types - Types of content that is great to have on your Instagram on any of the types of post include: Behind the scenes posts (give your followers a glimpse into your practice's day to day and show them things they wouldn't normally get to see), user-generated content (team member story take over), product demo/ product showcase, educational post or client education post, culture-focused post, fun, and light-hearted post, customer stories or testimonials, get to know the team post, and team member takeover post. A tip to keep in mind if you have video content shorter than 10 minutes you can post those videos on your Igtv! Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

We have come to the end of our 30-day marketing challenge! In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have set up and run your ads. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice. Step 4 of 4 I cover Evaluation of ads -Knowing exactly what your end goal will help you have a better understanding of what is working and what is not working and doing at least a weekly deep dive you will be able to catch things before they cost you to lose money. Optimizing your ads- Checking which audience is performing the best, pausing ads that are not working, testing and scaling the test and cutting out what isn't working will optimize your ads to run as efficiently as they can. Redeploying the assets - Figuring out what your audience really wants and are engaging them in a way that makes sense and taking the winners to redeploy the winners. and Cutting out ads and content that isn't working or performing and only keeping what is working Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

It's week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid and have built awareness using your content. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice. Step 3 of 4 is Ads. Some things to keep in mind when getting your ads up and running. What clients are you trying to attract? Where are your clients spending time? (Twitter, Facebook, Instagram, Snapchat,etc.) How can we attract people to have an intent to come into your veterinary practice? What is the easiest way to get your offer in front of these clients? What are your biggest things that you are going to be promoting? Once you have figured these out it time to make your ad campaign be sure to create a landing page for your offer with a clear way for clients to understand what exactly the offer is, what they will be getting, what is the value or the benefits of this offer and how you want them to take action. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice's marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!