The Veterinary Marketing Podcast

Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook and Instagram paid advertising. A few things to remember: Understand what each end goal of your ads are, have a good mix of the type ads you put out (Content, offers, and engagement), and to focus on content, engagement, retargeting. Also, what is the specific offer you will be offering, what is the action you want to take, and make the call to action very clear. Think about who your audience is because will depend on who you are targeting. Get creative with your offers to get people through the doors of your practice. 5 different strategies to use depending on your end goal: 1)Direct to services with your different audiences 2) Create content and send it out for cold traffic use content to build an audience that is going to want your services. The more specific your marketing is the more interesting it is. 3)Use lead magnets to build up segmented lists Think about something you can offer your audiences that gives them instant information that is valuable to them. 4)Use mini courses or mini-series to create credibility and help drive specific services into your business 5) Retargeting Ads Reaching out to people who already know, like, and trust you so you can sell more services to them. Also, remind them about the specific services and products that they need or want. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.

In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice. Keeping track and tracking clients and people coming into your practice and have been presented or offered a specific procedure, service, exam, or product but have not taken you up on your offer can be extremely useful data to input into your retargeting lists. Figure out what you can do to help improve client conversion and compliance. Using special offers that call to clients that have been offered this before in every possible medium whether it be direct mail, email marketing, telemarketing or even text message marketing can increase your conversion rates. Think of this method as the cart abandoned method remind your clients about offers and services they were interested in but didn't act on and show them their offer just for them. Custom and personalized ways to let your clients know about such offers will have better conversion rates such as handwritten letters or even personalized video messages that are sent directly to clients using an app called Bonjoro. Having automated segmented emails is also very effective. Two things to help you with your segmented marketing: 1) If you can create an offer that is laser targeted to your specific client and take it one step further and personalized you can increase client compliancy 2) Having your lists (email, phone, and mailing) segmented so you know exactly who you are communicating with and what you are communicating about, and how to create them a specific offer. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising

If you are doing content creation by yourself in your practices digital marketing you probably aren't sure what exactly you should be promoting or marketing to your clients to get them into your practice. In today's episode, I talk about how to really identify the aspects of your business and which offers you should be focusing on to try and drive new clients to your veterinary practice. When creating content for your veterinary practice you are going to want to create and have content about topics that relevant to what people in the industry are talking about or what clients and customers are concerned or curious about. Create content about hot topics at the moment that gives your clients information about topics that are important to them. Now, what should you be creating content around? what kind of offers should you be promoting? and how do you monetize your content? You ultimately want to create content that lets you attract and engage with clients so you can create ROI through your content. Your content needs to built and centered around a specific offer so you can retarget people that are specifically interested in that topic and offer. Ask yourself how can you develop something different to separate yourself from other veterinary practices in the crowd or even pet stores or online stores and how you can make your offer more effective? think about what makes your practice different from everyone else and what sets you apart. Using your knowledge and share that with your clients. Also, package your offers in a way that is extremely valuable to your customers. Outline what they get why they need it, and how it will improve or provide value to their lives Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.

Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today's podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her videos. Brynn Zittle has been working in and apart of the veterinary industry for now 7 years, she wanted to find a way to combine two of her biggest passions her love for animals and her love for video and film production and through that BZ cinemas was created. Content is one of the most difficult spots for veterinary practices when it comes to digital marketing. Practice managers are busy and to have to create a piece of content that will not only capture the attention of your audience but also make your practice stand out to potential clients can be quite the feat. Brynn suggests having at a minimum one piece of pillar video content that you can use again and again across social platforms. These types of videos should be something that really captures and highlights the hospital as a whole as a way to show both potential and current clients who you are. Creatively share a story with your clients that will create a connection with them on an emotional level and give them a feel of how you treat your patients and clients while sharing what you stand for and what services you offer. Treat your high production videos as an asset to the marketing of your practice as these videos make a great first impression of you and your practice. If you are interested in working with Brynn or would like to get in touch with Brynn Zittle You can check out her social channels Instagram @brynnzittlecinema Facebook https://www.facebook.com/BrynnZittleCinema/ and Check out her website www.thuisstudios.com/bzcinema Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.

Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today's episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere for digital marketing. Having the correct settings and having your prework setup is extremely important for your practice's marketing. The 3 campaign elements to have set up are : Turn off automatic placements- Automatic placements while they sound like a good thing they aren't. Facebook Instagram and google all have an automatic placement option for paid ads. Using automatic placements can actually hinder your ads and make them not perform aa well as they should. Placements to avoid are the right side desktop,mid-roll video ads, and instant experiences. I suggest creating ads for specific placements and creating a few different variations. Conversion objectives- Across every single ad platform, you need to know what the end goal of your ads are. Having conversion objectives set up will help give facebook enough data so they can understand who the ideal profile is of the potential clients. Test different conversions and track them properly with pixels. Conversions I like to use are clicks, landing page views, complete registration, and purchase conversions. and lastly Understanding your call to action-Choose one call to action and make it very clear what you are asking viewers and potential clients to do. Pick one main objective of your ad you want to achieve, focus on that one specific objective, have the call to action correspond to it, and make it very clear. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I talk about one of google ad words metric that is going away in the newest update.