The Veterinary Marketing Podcast

So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I'll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice. In today's episode, I will be giving an overview of what you can expect to learn and what I will be cover in this 4 part series. The first thing you want to start off with is having someone who is genuinely interested in marketing to run your practice's marketing or else you could possibly not get the results you want. The first 3 things you need to do before you get started Inventory- Take an inventory of your site. Make sure your site is easy to navigate, functional and works effectively. Which automations you have, what are your current limitations , and assess the kinds and amount of content you have. While taking inventory you want to figure out all the basic data of who is coming in, what are you putting out, and where you are already in your veterinary practices marketing. Plan- Planning out your next steps for your content and offers is very important as it keeps on track with your marketing goals you have in place. Plan both your offers and content around your client avatar to make sure you are targeting exactly the kind of clients you want coming into your veterinary practice. Execute- Taking the basic data you collected from inventory and the plans you have based on your goals it is now time to put those plans in motion. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays inbetweenisode, I share what painkillers and vitamins have in common with marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season. In today's episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice. The 5 things I would suggest doing are 1) Running Paid Ads The absolute first thing I would suggest doing is to run paid ads for your veterinary practice. Running ads is the best thing to do to bring in new clients to your practice. You want to make sure you are targeting the right kinds of clients and the right kinds of demographics to come into your practice. 2) Building Marketing Systems One thing beneficial about a slow down in your veterinary practice is that you and your staff have more time on your hands. with your extra time you can now build out important marketing systems to help your digital marketing run better all through the year. building these marketing systems while business is a little slower will make your life and job much easier during extremely busy times. 3)Training Staff and Improving Staff Skills Training your staff with the knowledge of what specials and offers you are running and also training them on how to make phone sales will go a very long way in your practice 4) Stockpiling Content Stockpile content that is appealing and interesting to your targeted audience. Provide solutions in your content to client pain points and struggles. 5) Brainstorm New Ideas Think of a ton of ideas even if they are crazy or bad and then refine down to the best 10 ideas Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a major new feature I found in Facebook business manager! Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Podcast Episode I talk about how to drive your ad cost down and how to ultimately make your veterinary practices marketing and ads more effective. As we are starting to go into the holiday season here we are starting to see seasonal and competition changes coming up, making keeping your ads cost down even more important. These tips I will be sharing in this episode will help you have a great framework for your paid ads and get better cost per results and cost per action. The 3 Things you can do to help lower your ads costs and make your ads more effective are: 1)Having high-quality pieces of content you can mix in along with other content and offers. Like with every piece of content or offer set aside some time to really think about who your client avatar is and who you want to target with your content or offer. Put ads out with intention, think of who your client is, what do they want or need, and why do they need it. Also, think about having a few to up to 12 pieces of pillar content that you can rotate throughout the year. Typically having higher quality content will make for lower cost engagements. 2)Have a great responsive website. Make sure your website is nice looking, easy to use and understand, and has all of your information easy to see. The less time your clients have to take to find your number, address, or hours the better. 3)Build out micro-segments Retargeting a very small niched audience that is specific to the piece of content or offer will also help drive down your ad cost Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I share a quick tip on how you can turn your social following into clients for the holidays. Be sure to listen and let me know if you have any questions, comments or need help with anything!

If you have been Facebook Ads manager for some time you probably have seen that ads manager looks different lately. In today's episode, I talk about the newest updates to facebook ads and what exactly is conversion budget optimization? I also talk about a lot of the new automation tools now available and who and what they are built for and how you can use them. so many new changes and tools are coming to Facebook that it's exciting but it can also be a little complicated getting used to the new feature. As I cover the new updates from facebook ads I want to talk about automation and should you be using it, Using CBO ( conversion budget optimization), and whether you should be using the new tools that have become available with the updates from not only facebook ads but also google ads? The biggest new update to facebook ads was the addition of Conversion Budget Optimization. What Conversion Budget Optimization does is it will automatically spend your ad set to optimize for specific conversion events based on the performance of the ads you are running. Conversion budget optimization can only run with a conversion event so be sure if you are using conversion budget optimization that you have conversion pixels installed. Conversion budget optimization campaigns are now becoming the default and have been toggled on automatically. if you would like to run your campaigns without Conversion budget optimization be sure to run at least one ad campaign without CBO to opt-out of Conversion budget optimization becoming your permanent default come February 2020. The new tools and features are here to help your marketing but always be sure you are tracking and measuring your data to make sure your marketing is performing well. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover some new features available for your paid ads in facebook.

As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up! In today's episode, I talk about how to use micro-targeting in your practice's marketing to help with your ad expense. Micro-targeting makes your marketing more effective and helps you have lower cost. Ad tools on facebook, Instagram and Google ads are amazing in that they have options where you can target micro-groups or small niches of groups so you can make extremely relevant content for these groups. a few things to always keep in mind with ads are: 1) who are you trying to target with your offer? 2) What are they looking for or in need for? 3) what kind of offer do you have that are beneficial to these kinds of groups? Be aware that the more competition the higher ad cost becomes in Facebook and Instagram. In the holiday and election sesons cost for ads are going to rise. To stand out on facebook and instagram you have to be extremely relevant in the types of content you are putting out. You will also want to make your offers more attractive and enticing to drive clients to your practice. For google ads the cost to run ads there is lower, therefore, you have more options. Retargeting clients that didn't take you up on a special offer but were interested Visitation recency- remind clients that its time to come in again as its been 6 or more months Microcontent - A piece of content that is specifically targeted to a very small niche group of people If you would like to learn even more about paid ads join me on October 9th for a special webinar all about paid ads for your veterinary practices digital marketing. To learn more visit www.veterinarymarketingpodcast.com/webinar Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic. I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar