The Veterinary Marketing Podcast

Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade. In today's episode, I share 5 important tips for your marketing in 2020 and beyond! As we continue in this new heavily technological decade we can expect digital marketing to grow in popularity which in turn means new competition in the market. With this new competition, it is even more important to make your digital marketing stand out. Making your marketing stand out can be done in 5 easy ways: 1)Improving Content and Ad Creatives If you are not happy with your cost per action or the response you are getting the way to get a better response and a better cost per action is to improve the quality of both your content and your ad creatives. Better content quality will improve your engagement. 2)Retargeting Lists Your Retargeting list makes a huge impact on your ads. You need your lists to be engaging with your content and have retargeting pixels on your site as well as knowing and understanding which of your audiences are performing the best. 3)Email List Make sure you have a way to send out emails automatically and have a few email sequences like a newsletter welcome series, and specific segmented series. 4)Text Message Marketing Text message marketing is a growing form of marketing, as the year progresses we can expect more and more companies to be using text message marketing. 5)Having Segmented Tunnels Lead potential clients through the bottom of the tunnel to get them into your practice as a new client. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I talk about Facebook's newly added targeting options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing. Mariona first got started in the veterinary industry while she was studying vet medicine. She finished school with a 5-year degree in Veterinary Medicine and went to work for a pet food company doing sales, she learned a lot about what veterinary practices needed help with in their sales. She then joined a startup company that made veterinary management software where she learned about digital marketing in the veterinary industry. She now has her own personal brand that she uses to help veterinary professionals with their digital marketing and brands. With digital marketing becoming more popular more veterinarians are becoming interested but don't necessarily know what steps to take. Mariona suggests first starting out with their website or blog. When blogging you want to be consistent too many times do people post maybe 3 or 4 blog posts and just stop. When building your practice's brand remember consistency, having a strong brand voice, and having your content set you apart are all key. Use your blogging as a tool to speak to your clients and audience. Your website should be functional and easy to navigate, building your website is the smartest first step as you own that medium. Next is to have a positive presence on social media, one of the biggest opportunity practices can have in their marketing making your practice or brand know on social media. If you would like to know more about Mariona Escala or get in contact with her you can visit her here: marionaescala.com https://www.youtube.com/user/MarionaEscala https://www.linkedin.com/in/marionaescala/ https://www.instagram.com/marionaescala/ https://www.facebook.com/marionaescalavet Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays inbetweenisode, I share a super simple tip that you can use to save your ad spend Be sure to listen and let me know if you have any questions, comments or need help with anything!

Today is the end of our What to do when you're the practice marketing person 4 part series. We have gone over all the essential items and tips to get you started on marketing! In our first week, we went over the top 3 most important first steps to have squared away before beginning and a general overview of what to expect from this series. In week two we then took a deeper look into what exactly you should be taking inventory of in your practice's marketing. Week 3 was all about the importance of having a thorough marketing plan made. In today's episode, I am covering the last step you need to get started on your marketing. Its time to implement or execute your marketing plan now! Now there are actually 4 parts to Implementing or Executing your marketing plan : 1) Learn- Take inspiration and soak up marketing ideas from everything other advertisements on social media, In mail postcards, past marketing offers, and podcasts you have seen or heard and have caught your attention. Also, take notice of how other local services companies interact with their audiences 2) Process- Find the marketing principals in the ads or podcasts that have captured your attention and ask yourself how can I apply this to my practices marketing? and how will this idea work in my practice marketing? 3) Apply- Start at the bottom of the funnel and work your way up the marketing funnel. Breaking down your marketing plan into each section of the funnel can help make your plan not be so overwhelming. 4) Tweak - Take offers, content ideas, promotions, etc.. and look at what was successful or what wasn't so successful and figure out how you can make it better. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisdoe I cover how you can gather better data in your practices digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Its week 3 of the What to do when you're the practice marketing person 4 part series! For the last 2 weeks, we have covered the general overview of the 3 most important steps to have figured out at the beginning. We then took a deep dive into what inventory you should take of your practice and marketing currently. In today's episode, I am covering how to create your marketing plan and why it is so important to have a marketing plan in place. One of the most important parts of starting your marketing is planning and having a plan in place. Planning out your marketing is extremely helpful and important because 1- Marketing plans set you up for better success 2- Taking the time to plan helps you streamline your time in the future. 3- Allows you to reflect on what has worked and what hasn't worked in the past in your digital marketing 4- Helps you set goals for everything you do Make sure your marketing plan is clear and specific to what exactly you want to do and what to gain from your digital marketing. I personally like to use what is called the 3 +1 method (3 weeks of sales and 1 week of follow up) You take 2 weeks and create content around the topic of your offer and present those content pieces to your audiences, 1 week of running your deal or offer, and the last week following up with your audience. This method helps create urgency for your clients to take advantage of offers that are running. As well as it can help you plan out your whole year of offers and content by breaking down the year into 12 months you can run 12 different offers or specials. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I talk about 2 very important questions you should ask yourself to help improve your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Last week on the podcast we started the 4 week series of what to do when you're in charge of marketing and we covered the three most essential first steps ( Taking inventory, Planning, and Executing) you need in marketing and covered them in general terms. In Todays Episode we are going take a deeper dive into taking inventory of your practice and its digital marketing so far at this point. As your veterinary practices, digital marketing continues to grow its always important to have an idea of where you are realistically in your marketing and knowing exactly where you are today. The best place to start with your inventory is to understand what you have in terms of offers. To effectively gain new clients and retain existing clients you should probably have about 3 to 4 different offers you can rotate through the year that will bring people into your practice. When thinking about your offers keep in mind: What exactly the offer is? Who you are targeting? Why do your clients need it or want it? what are the practical and emotional benefits of your offer? Once we have that squared away its time to see what digital assets you have already in place. How do you reach your clients and audience? Get a baseline idea of who you are already reaching and how you can increase those numbers. Next, we have content and content creation. Really take a look at what your strong suit is and your weaknesses in your content creation. The most popular types of content are blog posts, videos, Instagram posts, and facebook posts. And lastly resources, What resources do you have to work with in your practice. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In todays Inbetweenisode i cover the importance of having a marketing plan in place. Be sure to listen and let me know if you have any questions, comments or need help with anything!