The Veterinary Marketing Podcast

In today's episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email list, and how to build pixel audiences. So what exactly is a Facebook group? A Facebook group is a micro community in facebook that people join to discuss a specific topic. The great thing about groups is there are groups for every type of topic and can be as specific as you want them to be (ie breed specific groups, location,etc..). Meaning you can create the perfect group for your practice that your perfect audience will want to be a part of. Creating your group around your target audience is a great way to engage with clients by providing them a space in a community that is just for them and what they care about. Knowing what your audience cares about or concerns them is a way to know what exactly they will be discussing in your group. When first creating your group you'll want to make sure you have these 4 steps done 1)A name for your group 2)A description of what your group is about and who its for 3)Rules. let your members know what is and isn't allowed in the group. 4)(For Closed Groups) Ask Relevant questions to join the group. For one of your 3 questions, you can use it as an opportunity to ask for emails for your email lists. Having a closed group will help keep spammers out. Now that your group is created you can now start engaging wit your members by interacting with their post and asking questions to other members. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving your practice super valuable insight into how to understand your audience better, what is working in your practice and marketing, and how you can use these answers to better your practices digital marketing. 1)How did you find us? This is a great question that most commonly gets asked for new clients, expand this question to all clients to get a better feel for where you are reaching people the best. 2)What was your first impression? Great to ask both clients and employees. 3)what did you end up buying or paying for during your visit? Helps you get an idea of which services and or products are most popular at any given time. 4)What hesitations did you have before coming in? 5)Describe yourself in one sentence. Get to know the client better while also seeing how some of your favorite clients see themselves, which can help you create your client avatar. 6)Why did you choose our practice over other competitors? What made your practice stand out to them. 7)List one thing that has stopped you from coming into the vet in the past. 8)Why did you become a client? Learn the emotional or logical reasoning behind their choice to have you as their vet. 9)List one thing you would like to see improved in the practice. and lastly 10)Are there any new products or services you would like to see added to our offerings? Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I talk about a new update to the Facebook pixel tool Be sure to listen and let me know if you have any questions, comments or need help with anything!

With the world getting busier day by day it's hard to find time to get everything you want or need to get done actually get done. In today's episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn't cost you a thing. With everyone being crunched for time it nice to have ways you can cut down on time without sacrificing your digital marketing's effectiveness or quality of marketing. 1)Planning out your marketing Taking the initial time to make a plan of what to post when will save time in the long run. As well as having your offers and content planned out ahead of time. 2)Batch producing your content Setting aside time to produce multiple pieces of content. Batching your content with videos, blog posts, Facebook and Instagram post, etc... 3)Create a company profile script and branding guide Helps to keep your brand message clear across everything you do. who is your target market, what are your main products and services, what are unique selling propositions for said products and services, who are your competitors, what are their strengths and weaknesses, what do you stand for, and what are you against in your practice? As well as a branding guide that has brand colors, fonts, logos, and images all in one easy place to further keep all content produced feeling cohesive to your brand. 4)Use templates and framework Creating templates or frameworks for your emails or blog posts. 5)Repurposing content Repurposing your content across platforms helps give your content longevity but also helps you reach audiences you may have on different platforms. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I go over the 3 types of searches you should know about specifically for google ad words purposes. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips. In today's episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the world loves to feel as though they are getting a great deal or value for what they are paying. Understanding the demographic you serve at your practice and the clients you see helps you be able to gauge what kind of discounts will work for your practice. As well as taking into account that the cost of a service and the value are 2 different things and should be handled as so. I have 5 specific ways you can discount without it hurting your business or constantly having to have discounts available. 1) Rewarding Loyal Customers- Rewarding your most loyal customers with special offers that are only available for a specific group not only helps make the client feel special but also helps you bring in a client more frequently 2)Bulk Buy- As Costco has taught us the more you buy the more you save, you too can use this method for families that have a large number of pets, buying specialty pet food, and medication. 3) Test out new services- Host a trial run of a new service at a discounted rate 4)Tell a story- Use fun holidays and special awareness months to run offers for a short limited time (a month or one day only) 5)Pre Pay for services- Customers can prepay for procedures, exams, and vaccines to save in the long run. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share one simple mindset shift to improve your content creation and some encouragement to keep producing and creating amazing content. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Episode I share how to incorporate text message marketing into your veterinary practice. Using text messaging marketing provides so much potential to your practice however it is very underused in the veterinary industry. Adding text message marketing into your marketing for your veterinary practice is a great way to increase communication with your clients in a convenient way. I also go over the best ways to collect phone numbers from your clients, build up your text messaging lists, what tools to use, and more. Keep in mind the process of text messaging marketing 1)Having and collecting numbers to text The best ways to collect numbers to text are through patient records, your practices veterinary software, keyword text, and web forms on your site to opt-in. Be sure that everyone receiving your text messages are aware they have opted in to receive texts. 2)Building your lists You can use your CRM and text message marketing together. Using tools like Twilio to connect your CRM and text together. Having a keyword clients can text to instantly opt in to your list is also a good option to growing your text message marketing list. 3)Send out messages either broadcast or conversational Twilio and many chat are great tools to use for text messaging marketing. Broadcast messages are a way to alerts your lists about upcoming specials, offers, deals, and events. Conversational is a 2-way conversation with the recipient. Many chat is a great option for this as you have a chatbot that has an automated response in a short amount of time. Also sending out appointment reminders is a great way to get clients through the door that haven't been in a while. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share an amazing website that can help you improve the quality of your content. Envato elements has pretty much any kind of digital assets you could need to improve your content quality. From fonts, powerpoint templates, adobe templates (Photoshop and premier), stock photos, stock videos, and graphic templates. Be sure to listen and let me know if you have any questions, comments or need help with anything!