The Veterinary Marketing Podcast

Whether you are currently using Google AdWords or thinking of using Adwords for your practice's digital marketing its always good to keep your Adwords running the absolute best they can. In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more advanced dive into Google AdWords so you can get the most of AdWords for your veterinary practices digital marketing. 1) Dayparting Dayparting can help cut down on unnecessary expenses by only running your ads during the times your veterinary practice is actually open for business. This will help you attract new clients who are actually looking to come in now. 2)Bid Adjustments For Schedules Make adjustments for days of the week that may be lighter on the staff available in your practice, you can adjust to what best fits for you on what days and what times. 3)Bid adjustment for location This is great for mobile veterinary clinics, pet supplies delivery services or home visit veterinarians. You can focus on areas that are the best for your services and keep it as local as you want. A useful tool to help you cut down on travel time as well. Use zipcodes to see where most of your clients are coming from and where you can target the best. 4)Call out and Site link Extensions The more space you take up with your ads the better the chance you have at increasing your clicks through rates. Sitelink extensions are a great place to also update your clients of new temporary times or features. Use these as a way to highlight the specialties of your practice. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's Inbetweenisode I talk about using education to sell to your clients Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, with more people on the internet at one time ever in history you have more people looking for information. As we talked about in the last episode it is important now than ever to have your most urgent services laid out for clients that need to come into your practice. Given the current climate of the country, people are inclined to save money and only spend on absolute essentials but are looking to gather and receive as much information as the can. We now need to take this time as an opportunity to increase the amount of content you are creating that your clients want to see and learn from. Clients may not be up to buying right now but you can use your content to send messages to your audience. As you are taking into consideration that your clients may not be in a mindset to buy if it's not a necessity remember to target the urgent services you offer and build awareness of your practice and your content. Using your content to educate your audience will be the best way to social sell to your clients. The more information and solutions they are provided with at this time will help them in the recovery stage turn to you and your practice. Have a few topics (about 4-5) you create content around to really really go in-depth with information. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time. Be sure to listen and let me know if you have any questions, comments or need help with anything!

As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy? In today's episode, I talk about ways you can use right now to keep your veterinary practice busy even when it's slow. The best thing to do is to be proactive in these types of situations and be thinking ahead for the benefit of your practice. 1)Creating client avatars help you can get down to exactly what your client's thoughts, fears, concerns, needs, and wants are at this time. Thinking of ways you can provide services that offer solutions to real current problems your clients are facing. And think of how you can market to your clients that you know how they feel and how you are able to provide them a solution, in turn, easing their minds and their problems on their plates. 2)Giving people the tools they need to be proactive. 3)Make it feel less scary for your clients. Offer services to help ease fears such as parking lot check-ins to limit the amount of exposure in your practice. 4) Here's what we are doing. Like many other companies at the moment. Address what your practice is doing to keep them safe during this time. Laying out that your practice cares and are taking the necessary measures for the safety of all clients and team members. A look at some practical things you can do in your veterinary practice. -Offering House calls for people who are now working from home. -Limiting the use of waiting rooms -Disinfecting regularly and letting your clients know you have a cleaning schedule in place -Telemedicine Essential Elements you need to have in place in your practice: -Running paid ads -Email Marketing -Social selling. and lastly, Target intent-based ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's Inbetweenisode I share a small trick to use to help with your social media engagement. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice. Cheyanne knowing at a young age she had a passion for animals got her start in veterinary medicine as a vet assistant in high school. she introduced to the world of social media marketing in the veterinary space by being given the task of updating the practices Facebook page. Ultimately finding her passion for social media marketing for vets she has now gone on to working with snout school, now manages multiple vet brands social media and her own brand Hashwag. Some of Cheyanne's tips on how to better your social media marketing in your veterinary practice: -Having a plan or goal for your marketing will help you narrow down what to focus on in your marketing and better sets you up for succeeding. -Come up with a realistic plan on how you want to execute your goal and being intentional with how you execute your marketing plan. -Figure out the top 3 things you are most likely to achieve and accomplish in a short time frame -Master Facebook marketing for your practice then add Instagram to your marketing. Both Facebook and Instagram are most used by pet owners. -Come up with content that's relevant to your audience -Have an 80% to 20% ratio with your post. 80% of your content is fun and 20% is educational. -Using specifically created planners for your marketing created by Cheyanne! If you would like to get in contact with Cheyanne you can reach her on Facebook and Instagram as Hashwag, Reach her on email cheyanne@hashwagmarketing.com and find her amazing planners at snoutschool.com/door Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing. 1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. Your website is where you will direct your target clients with every offer. Having a good or solid website you should have: -Quick Page load times -Contact info (phone number, address, hours) that can be easily found on every page -List of services -Properly optimized for phone, desktop, tablet. -Must be easy to navigate. Having an easy to navigate website boosts conversion rate 2) Be sure when using social media platforms to be consistent with branding and information for your practice. 3) Make sure your staff is properly trained to close a "sale" when speaking with clients on the phone. Knowing how to speak with potential clients and being aware of the offers that are currently running. Creating basic scripts to use can ease the process of making appointments with new clients and answering commonly asked questions on the phone. 4) Define what core offers you will run. A good number of offers to have is 3 main offers and 2 specialty offers that you can rotate through the year. Make sure your offers also have their target defined, what problem does the client have, and how can you solve it. 5)Run paid ads on Google ads, Facebook, and Youtube 6)Create a 4-month content calendar. Break it down week by week to create content specific to your target audience 7)Build out Email sequences and automate them. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share a simple mind shift to make your Google ads perform better. Be sure to listen and let me know if you have any questions, comments or need help with anything!