The Veterinary Marketing Podcast

In today's episode, I talk about the importance of using digital marketing in your veterinary practice even when you're super busy. Now you may be asking why do should I be marketing while I'm so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow season all of a sudden. When you have marketing already set in place during busy seasons it makes the slow seasons rebound faster. You also have control of your marketing to turn on certain funnels and shut off others whenever you need to. A few things you can do while your super busy to keep your marketing running. 1) Make sure you have and are using email marketing in your practice to target both current and new clients. 2)Whenever possible keep your content creation going, for example, having a camera ready to go to capture behind the scenes of your practice to turn into social posts. 3) Create blog posts from transcribed consults. This can help your clients find answers they are looking for from you in an easy to access way as opposed to calling and taking valuable time. 4)Find ways you can take your popular content and repurpose it on other platforms and even different forms of media such as taking a video and turning that content and turning it into a blog post. 5) Making small steps in your marketing while your busy can grow into big progress that is beneficial while you hit a slow patch. 6)Using paid ads as a form of insurance for your veterinary practice's marketing. and lastly 7) Create evergreen content that you can use for years to come. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's inbetweenisode I share how to create offers based on your audiences. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice. Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the words sales or selling are seen as a negative. Price is a perception- Everyone has their own thought of what is expensive or cheap and even what is worth their money. Really emphasize the inherent cost of what it takes for the specific product, service, or offer. This will help clients better perceive the benefits and actually know what the service includes. Give reasoning for discounting. Like special awareness months. Use feelings to determine pricing when attracting emotional-based decisions for services. Even numbers tend to just feel right in an emotional way of thinking. When attracting rationally based decision services using a specific number that isn't an even amount feels thought out. Take larger items and break it down into smaller pieces. For example, you could have a bulk way to buy chew treat, smaller portioned sized bags, or individually sold pieces. Use specific numbers in promotions, like anniversary dates or birthdays. Break costs down into a daily cost. This can be applied to a membership or wellness program. While they will pay an annual payment they can see how much it comes down to on a low daily cost. Format costs in a way it looks cheaper like $0.99 vs $1.00 Choose prices that are easier and shorter to say. Show prices in a smaller yet still readable font. Remove commas from larger prices. and sort prices from high to low on your website. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Today's podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing. In today's episode, I share what the future of the veterinary marketing podcast is going to look like and what you can look forward to here. I also talk about the 3 things you can do right now in your practice to grow even in uncertain times like these. I first want to start off saying a huge thank you to my listeners and the support they have given me over the last few years it means so much to me. Going forward with the podcast I want to continue to produce episodes that are valuable resources to veterinary practices. I want to be able to help practices continue to grow and double their practices through their marketing. As this podcast continues to grow I will still be covering marketing strategies and principles. Help with sales processes whether through online, phone or in person. Let you know what specific tools and Softwares are the best for marketing. And introduce case studies with special guests to really learn even more about what works in veterinary digital marketing. Now here are 3 tips you can use now to grow your marketing and practice during uncertain times 1) Share your insight through your content Instead of sharing articles that only share information give your audience insight into what exactly this information you are giving them means for them or what they can take away from it. 2) Create more specific content Targeting specific audiences to speak to through your content will give them the information they actually want and need instead of just generally speaking to a wide variety of people. 3)Create consistent ways to drive clients in Every practice needs to be running ads and paid traffic, think of paid ads as a cheap insurance policy, and how they can keep you going even when a slow time hits. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I share how you can drive the right type of clients into your veterinary practice. Be sure to listen and let me know if you have any questions, comments or need help with anything!

With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It's important to make sure they are effectively built out. In Today's episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A marketing funnel is a direct path you are taking potential clients through a journey and turning them into a client. Having developed steps to have a group of people who are typically microtargeted becoming aware of you and your practice at the beginning and becoming further segmented through the funnel and ultimately driving them to the bottom and coming out customers. Consider for Vet practices you will need to have two types of funnels in place to drive new clients into your practice. 1) Immediate Funnel Your Immediate funnel is your intent based funnel. With intent based searches being your driving force. You have clients and customers that are searching for the services or products you offer. These potential clients have a want, need, or desire for what they are looking for right now. Your services, products, or practice can be the solution for what these clients are needing or wanting. 2) Long term Funnel Your Long term funnel is an audience based funnel. In this funnel, you will target your target market and ideal client avatar. Talk to this audience as if you're talking to your favorite client or a caring loving pet owner that will do only the best for their pet. Give valuable information and quick solutions to problems that may not even be on their radar. Build trust and provide value to this audience and in turn, they will come to you for services. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Inbetweenisode I share the importance of metrics,tracking, and analytics in your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being an essential business means you get to stay open to provide your most needed services. Consider teaming up with local businesses that you can integrate into your practice (ie pet sitters, dog trainers, pet stores that don't offer delivery, etc..) Think of products to provide for your client's items they will need before, during and after vet visits One very important thing to remember is that now is the time to prepare how you will operate when all stores open as normal again. During this time you can create an opportunity and demand for specific products and services to have people come in at a later time. Create offers that will be for future needs. Consider how you can continue to offer special means of services for the foreseeable future and even after for specific groups of people. Having telemedicine, in-home visits, and mobile services being offered right now is extremely important but even after COVID-19, it will still be beneficial to offer these services for high-risk clients of yours. Also, keep in mind how you phrase your content copy. Think about using other words other than essential such as high risk, emergency, and urgent to describe the services you are providing at this time. Avoiding using the word essential will help in the long run to keep pet parents knowing that all parts of preventative medicine are essential to the health of their pets. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out. Be sure to listen and let me know if you have any questions, comments or need help with anything!