The Programmatic Digest

In this week's episode, we chat with the incomparable Kathleen Booth about her journey in marketing. She gives some major gems about her wins and opportunities to grow. The career lessons she shared are so authentic and we know it will inspire our listeners and YouTube viewers as much as it did us. "Look to surround yourself with people that will allow you to be you and will support you" - Kathleen Booth - Connect with: Kathleen Booth: LinkedIn | Website Tradeswell: Website Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Learn and Uplevel Your Skill Set With The Reach and Frequency Course:

This podcast was made in partnership with WorkReduce Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce Guest Information: Charlie Silver- LinkedIn Permission.IO - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce Guest Information: Mattia Fosci - LinkedIn ID Ward - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Guest Information: Dr. Augustine Fou - LinkedIn Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce Shownotes: This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. We start off the conversation by talking about how MonetizeMore was able to keep up with its company culture throughout the pandemic. Julio gives us his Strategy on Diversity & Inclusion when recruiting for his company and how it has changed as the company has grown. He also goes in-depth on how the company has put fun things in place to encourage and promote employee engagement. Julio gives us the inside scoop on what specific interview question answers he and his team look for when hiring new employees. We wrap up this week's conversation by talking about some goals and exciting things MonetizeMore is for in the coming year. Guest Information: Julio Monzon - LinkedIn MonetizeMore - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad Timestamp: 00:00 - Podcast Intro 01:30 - Guest Introduction 03:49 - Company Culture 05:05 - WorkReduce Advert 10:15 - Employee Engagement 13:10 - Explosive Growth 16:20 - Interview Questions 18:01 - DiSC Assessment 25:00 - Closing Remarks 29:10 - Podcast Outro

This podcast was made in partnership with WorkReduce Guest Information: Erik Requidan - LinkedIn Kerel Cooper - Linkedin Minority Report Podcast - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - LinkedIn Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad Want to Sponsor the Podcast: Email us at Info@heleneparker.com

Frank Maguire, Chief Programmatic Coach, discusses insights and strategies in the video advertising industry, the shift from traditional TV to mobile devices and social channels, the importance of using all our senses for effective listening, exploring perspectives on greatness, and the importance of self-development and training in the programmatic space.

We are excited to welcome Sonja Kristiansen to the Sensei's Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week's conversation, we're discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and seller side's perspective. She also breaks down some best practices for using S.P.O in our day-to-day, by giving us TripleLift's expertise on both the publisher's and buyer's views. Sonja also shares her take on Google's 3rd Party Deprecation announcement and how her team is working around it. We wrap up this week's conversation by discussing Diversity, Equity, and Inclusion, and Sonja elaborates on how she went about diversifying her team and how much of a positive impact it has had on Triple Lift. Sonja is truly the epitome of living authentically both professionally and personally. Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad Guest Information: Sonja Kristiansen - LinkedIn Triple Lift - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: See podcast kit Email us at Info@heleneparker.com

We have made it through another amazing and challenging year🎉 This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year. After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field. From February 2021 to November 2021, we've recorded an increase in yearly downloads of 250% and continue to record a monthly increase ranging between 20%-40% MoM. We've been extremely strategic and mindful of our promotional efforts leading us to manifest and project 20% MoM growth on Monthly downloads in 2022. By the Numbers, it looks like: 200-300 downloads per episode 12,000 downloads total YTD 1,750 IG Followers 3,500 LI Followers And more Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad Meet Our Team: Chief Programmatic Sensei Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Tasha Niang - Website | LinkedIn Want to Sponsor the Podcast: See podcast kit Email us at Info@heleneparker.com Key Takeaways of this Weeks Episode: 2021 Takeaways ​​The mission of the podcast Being Consistent Knowing When to Delegatee Being Purpose-driven Branding Challenges Our Internal Processes Our Podcast by the numbers