The Programmatic Digest

We are super excited to welcome Ali Manning to the Sensei's Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article," realizing the true potential of machine learning" and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resignation has affected our industry. Ali is remarkable and her energy is 🌟🌟🌟🌟🌟✅ . She is truly and authentically living and if you are not already, Follow her on LinkedIN - You will not regret it! Connect with: Ali Manning: LinkedIn Chalice Custom Algorithms: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Timestamp: 00:00 - Podcast Intro 01:35 - Guest Introduction 11:28 - The Programmatic Meetup 13:34 - Tools to avoid burnout 18:49 - Realizing the Potential of Machine Learning 19:31 - How to utilize machine learning 34:07 - Last Remarks 45:15- Podcast Outro

We are excited to welcome Brian Chap to the Sensei's Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week's conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian's lay it all out with his expert advice and recommendation. We wrap up this week's conversation with Brian's industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand's abilities to solve complex problems because of the difference in culture and background. Connect with: Brian Chap: LinkedIn Tech Recipes: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Timestamp: 00:00 - Podcast Intro 00:57 - Guest Introduction 02:41 - What is TechRecipes? 06:50 - The Programmatic Meetup 09:07 - Moving Programmatic In-House 10:34 - The Uber Effect 15:18 - Agency Productivity 24:09 - Industry Projections 26:53 - Last Remarks 30:08 - Podcast Outro

This week in the Sensei's corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week's topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent. We go in-depth on how to go about finding talent, and the investments into that proposed talent that are required. We touch on their standpoints on globalization and how it's made an impact on their businesses, and how social media has positively impacted them. We wrapped up this week's conversation with the discussion on if language is still considered a barrier of entry. Connect with: Brian Dolan: LinkedIn WorkReduce: Website | LinkedIn Leo Faya: LinkedIn Above Zero, LLC: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Timestamp: 00:00 - Podcast Intro 01:26 - Guest Introduction 04:23 - The Great Resignation 09:58 - The Programmatic Meetup 12:09 - How To Follow Through 16:15 - Investing in People 18:21 - Talent Investment 26:40 - Talent Globalization 30:15 - Impact of Social Media 32:30 - Is Language Still A Barrier Of Entry? 39:22 - Last Remarks 49:13 Podcast Outro

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a Mental Performance Coach & Motivational Speaker. We did it a bit differently this week and focused on mental health and awareness. Learning about Bryn's identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today. She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone. Bryn gives us some tips and advice on how not to let your mistakes define your career. Join us in this conversation especially where she explained how to combat the new "B" word (#burnout)!Coach Bryn is changing the world with the most charismatic and contagious energy we've experienced! I know you will enjoy focusing on something outside of our "job" and that is absolutely within our control: being Mentally Advantageous! Connect with: Bryn Dresher: LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup| Website | LinkedIn | Twitter Time stamp: 00:00 - Podcast Introduction 02:32 - Guest Introduction 04:26 - What is a Mental Performance Coach? 06:33 - Who is Bryn Dresher? 12:25 - Implementing your Framework 20:17 - How to Make your Vision a Reality 24:07 - Don't Let Mistakes Define your Career 31:06 - Join the Programmatic Meetup 33:13 - Identifying and Tackling Burnout 45:22 - Last Remarks 1:01:27 - Podcast Outro

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7-Figure eCommerce Businesses Strategist

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!