The Programmatic Digest
Helene Parker and Co-host: Manuela Cortes
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Episodes
Mentioned books
Jun 21, 2022 • 39min
87. Knowing Your Value as a Marketer
We welcome Eric Elliot of VIP Marketing to the Sensei's corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it's time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer. Timestamp: 01:43 - Eric's Introduction 02:57 - Eric's Career Journey 09:04 - Defining a Toxic Work Environment 13:58 - How to Grow Your Company 23:03 - How to Manage Partnerships 24:22 - How Eric Defines Partners 26:32 - The Biggest Challenge of Getting into Digital Marketing 27:10 - Knowing Your Value as a Marketer 35:10 - Fun Fact About Eric 39:01 - Where to Connect with Eric Guest Information: Eric Elliot - President of VIP Marketing LinkedIn | Instagram | Twitter | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn
Jun 14, 2022 • 42min
86. How to Scale Your First-Party Data Strategy
We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level. Timestamp: 00:42 - Josh's Introduction 05:21 - What is data-driven advertising? 8:56 - First-party data & cookie deprecation latest updates & trends 17:59 - First-Party Data Use Case Study 28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level 37:05 - Josh's Fun Fact 39:52 - Josh's Advice to His Younger Self Resources & Links Mentioned in the Episode: Sartori Cheese - Handcrafted cheese and wine pairings Website | Shop Guest Information: Josh Perlstein - CEO of Response Media LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn Want to sponsor The Programmatic Digest Podcast?: Email us at info@heleneparker.com We are now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad.
Jun 7, 2022 • 51min
85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways
May 12, 2022 • 57min
84. The Importance of DEI and Networking In Programmatic Media With TWIPN
May 12, 2022 • 37min
83. Creating Sanity For Marketers In The Cookiepocalypse
Apr 12, 2022 • 46min
81. Looking To Adopt Programmatic Ad-Tech?
This podcast was made in partnership with WorkReduce Guest Information: Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad
Apr 5, 2022 • 50min
80. Deep Learning with Jeremy Fain
This podcast was made in partnership with WorkReduce Guest Information: Jeremy Fain - LinkedIn Cognitiv - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad Timestamps 00:00 - Podcast Intro 00:32 - Guest Introduction 03:58 - All About Deep Learning 12:13 - Deep Learning in Marketing13:34 - Deep Learning - Industry Perspective 18:14 - It's All About Messaging 24:09 - Impact of Deep Learning 29:08 - Self Development 32:53 - Advice for Newbies 34:08 - Hidden Layers
Mar 29, 2022 • 25min
79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges
This podcast was made in partnership with WorkReduce Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad
Mar 22, 2022 • 57min
78. Digital Audio with Christina Franciosi
This podcast was made in partnership with WorkReduce Guest Information: Christina Franciosi - LinkedIn Magnite - LinkedIn | Website Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad
Mar 15, 2022 • 35min
77. How Canela Media Reach Latin Audience Authentically
This podcast was made in partnership with WorkReduce Guest Information: Isabel Rafferty Zavala - LinkedIn Canela Media - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad
