

Adviser 3.0: The Podcast
Abraham Okusanya
The Adviser 3.0 Podcast is hosted by Abraham Okusanya. Get ready for his signature raw honesty, critical analysis and no-holds-barred insight at the intersection of retirement, investing and fintech.
Episodes
Mentioned books

Aug 3, 2022 • 53min
Ep 37 - Larry Swedroe discusses everything investing; covering SRI, ESG and Impact Investing, as well as the effect of ESG on consumer behaviour, how it is continuing to evolve and much more!
Abraham invites Larry Swedroe on Retirementals to discuss everything investing, covering:
The background on evidence-based investing
The split between passive and index investing
SRI, ESG and Impact Investing - what are they and what is the difference between them?
The impact of ESG scores and how they can retain or attract talent
The effect of ESG on consumer behaviour and how it is continuing to evolve
The industries which have the highest expected returns
How to make the most of risk and return whilst ensuring your values are maintained
How sustainable investing affects asset allocation

Jul 13, 2022 • 45min
Ep 36 - Dan Haylett joins Abraham as our next guest, discussing his move from investment management to financial planning, and why it is so difficult to make that jump, insight into joining TFP & more
Dan Haylett joins Abraham as our next guest, having an insightful conversation on:
His move from investment management to financial planning, and why it is so difficult to make that jump
Insight into how he joined TFP and what enabled his transition
Where the business is today and the transformation over the past few years
Where the real value lies in financial planning
Dan’s thoughts on client charges and fixed fees
Where the business is headed, and the direction it may take in the years to come

Jun 29, 2022 • 46min
Ep 35 - Simonne Gnessen chats to Abraham Okusanya about her role as a Financial Coach, targeting the gap in the market for lower income clients and why there is a bias towards the profession.
Abraham has an insightful chat with Simonne Gnessen, taking a glimpse into:
Her career and how she found herself moving into the coaching business
How she moved from being a financial adviser to being self-employed and starting her own business
What drives her passion and role as a financial coach
The difference between financial coaching and financial advice
The training you need for financial coaching
Whether financial coaching is standalone or a stepping stone towards seeking financial advice
The bias towards financial coaching and making it a known profession
How big the opportunity is for financial coaching
The pricing of financial coaching and whether it’s individual or group-led

Jun 15, 2022 • 35min
Ep 34 - Jason Mountjoy enlightens Abraham on why Clarity is capping their growth, the significance of company culture, the importance of tech and much more!
Abraham has a fantastic discussion with Jason Mountjoy, covering:
Jason’s journey becoming a financial planner and founding Clarity Wealth Management
What is the driving force behind Clarity and how to create the correct culture
How do advisers fit into the structure of the business
The revenue split and how that compares to other businesses
Growing the team from 10 to 50 advisers - what lessons have been learnt
How to develop “new blood” in the industry
The importance of technology to help work smarter and not harder
How to select the right investment proposition
Why scaling a financial planning business is so difficult
How to manage risk/compliance and capping the growth
What is the end game for Clarity Wealth Management

Jun 1, 2022 • 53min
Ep 33 - Steven Rowe chats to Abraham Okusanya about how to attract new clients without marketing, the structure of Lucent and his latest investment proposition!
Abraham has an interesting chat with Steven Rowe, discussing:
Steve’s career - how his career started and his role at Lucent Financial Planning
What the business currently looks like in terms of the team and AUM
Lucent’s ethos and what attracts new clients
What the fee structure is at Lucent?
What is the difference between flat vs percentage-based fees?
Why financial planning tech isn’t meeting the needs of advisers
Steve’s investment proposition and why he chose Betafolio (and also its flaws 👀)
What does the future look like for Steve and Lucent

May 18, 2022 • 45min
Ep 32 - Chris Hayes joins Abraham Okusanya to discuss his report on 'The Passive Revolution' and all things Index Investing
Abraham has an insightful discussion with Chris Hayes, covering:
Chris’ career - his role at Think tank and Common Wealth
The market of index investing and what’s going on in this space
Why he and Adrienne Buller wrote a report on ‘The Passive Revolution’ and what they are trying to accomplish
Discussing further questions on the report, covering:
How index investing compares to active investing
How quickly is indec investing catching up with active investing
Do passive investors follow what active investors do
Is there an issue with a lack of transparency
What is the solution to investing
And much more…

Apr 6, 2022 • 1h 17min
Ep 31 - Carl Richards talks to Abraham about how to get comfortable with uncertainty, how his famous sketches came about, the impact of complex environments and much more...
Abraham has a fascinating conversation with Carl Richards, discussing:
What he’s been up to since 2020, from his last and first event post-pandemic
Carl’s famous sketching, how it came about and how it became crucial to people understanding
Are financial planners ‘sellers of certainty’?
How complex environments shape who we are
The significance of goals, how to set them and how to develop a statement of financial purpose
Why financial planners should be a ‘guide with a changing landscape’

Mar 23, 2022 • 46min
Ep 30 - Abraham has a fantastic conversation with ‘The Father of Life Planning’ George Kinder, covering the importance of an emotional link with clients, the powerful question of freedom and much more
Abraham has a fantastic conversation with ‘The Father of Life Planning’ George Kinder, covering:
How George started out in the industry
The Kinder Institute, how it started and the structure of it
The difference between life planning vs. traditional financial advice
The emotional side of life planning and the importance of establishing an emotional link with clients
What is it that gets clients talking?
What does freedom mean to them?
George’s famous three questions…
The practice of mindfullness and how it’s so valuable to financial practice

Mar 9, 2022 • 52min
Ep 29 - Brett Davidson, Founder and CEO of FP Advance, discusses how he is helping advisers, what a start-up could potentially look like on £100k and his latest research paper!
Abraham has an insightful discussion with Brett Davidson, covering:
Brett’s background and how he got into the industry
His latest paper, ‘What next for financial planning in the UK?’: Discussing The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M Christensen, the significance and differences between disruptive and sustaining innovation, what could become disruptive forces in the marketplace, why doesn’t financial planning scale very well, and much more…
If he was given £100k today to start a new financial planning business, what would it look like?
Brett’s approach to working with firms and his plans for retirement

Feb 23, 2022 • 41min
Ep 28 - Heather Hopkins, one of the ‘big brains’ of the industry, discusses her latest MPS report...shedding light on the growing market, whether change is possible and other key takeaways!
Abraham has a lively discussion with Heather Hopkins, one of the ‘big brains’ of the industry, on:
How she joined the industry…TWICE
Her entrepreneurial itch and what lead to the creation of NextWealth
Should a platform be aimed at the provider or the financial adviser
How to drive change in the adviser market
Heather’s report on MPS - how she sized up the market accurately, where the MPS market is going and other key takeaways
Heather’s approach to retirement


