

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

Mar 12, 2026 β’ 7min
EP | 725 - How CEOs Accidentally Become Pessimists and How to STOP IT
I want to tell you something that might frustrate you. Business does not get easier. It just gives you a new problem. And if you are waiting for the moment where everything runs smoothly and there are no fires to put out, you are going to be waiting forever. Because here is the truth. You fix one constraint just to have another one pop up. That is literally the game. Today I want to reframe the anxiety you feel before the next level of growth. Because the new constraint is not proof that you are failing. It is proof that you are playing. ---------------- π Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Mar 9, 2026 β’ 9min
EP | 724 - How To Do Maternity Leave (or any big life event) As A Business Owner
There is never a perfect time to have a baby as a business owner. There is never a perfect time to hire. There is never a perfect time to launch. There is never a perfect time to rest. If you are waiting for the moment when life and business align perfectly, you are going to wait forever. Today I want to talk about what to do when life and business collide. Because the answer is not control. The answer is better leadership. Time Stamps: (0:16) So Many IFCA Students Are Pregnant Right Now (0:40) Never A Perfect Time For Anything (3:56) Leading Through This Phase ---------------- π Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Mar 5, 2026 β’ 13min
EP | 723 - What If You Could Save Your Dad? The Most Powerful Sales Episode You'll Ever Listen To
Sales is not just a business skill. Sometimes it is the moment where someone finally faces reality. And I'm going to say something intense, but I mean it. My dad died of a heart attack when he was 59. He had terrible lifestyle habits. If someone would have got on the phone with him and been like, bro, no, you're not stopping, quitting smoking a week from now. You're stopping today. You're going to leave your family. If someone went in on him, he'd probably still be alive today. That's what I want you to sit with and why you need to learn sales with a DGAF attitude. Time Stamps: (0:40) Sales Is When People Face Reality (2:44) Recent Open Hours Call (4:55) If You Care, You Will Dig (7:38) Remind Myself Of My Dad (10:03) Getting Out Of Your Ego ---------------- π Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Mar 2, 2026 β’ 37min
EP | 722 - Featured Replay: How to Generate More Referrals in Your Business
Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some common pitfalls to avoid. Topics Include: - Automated Referral Process - Why Referrals Matter - Why You Aren't Getting Referrals - Keys to Improving Your Product - Flintstones vs Jetsons - Client Gifts - Common Pitfalls ---------------- π Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Feb 26, 2026 β’ 21min
EP | 721 - Featured Replay: 3 Easy Content Hacks That Will Generate 5x More Leads - "The Content Persuasion Matrix"
Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service. Topics include: - What You're Missing in Your Marketing - Woods Analogy - Content vs Copy Difference - Putting This Into Action - PAS Framework - Quick Story - Episode 253 - Tag Us on Instagram ---------- π€ Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent π Click Here For Instant Access π₯ Want us to help you get your first or next 5 clients in 5 days β for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. π Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β π https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course π Join the Fitness Business Secrets Group π Want to scale to $10kβ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. π Watch the 3-Minute Video

Feb 23, 2026 β’ 20min
EP | 720 - Ambition and Motherhood Are Not Enemies: 7 Lessons of Parenting I've Learned This Year
Before I had kids, I thought parenting was about teaching them. Teaching them discipline. Teaching them kindness. Teaching them confidence. Teaching them how to behave. What I did not realizeβ¦ Parenting is not about teaching. It's about being exposed. Motherhood exposed my impatience. My control issues. My nervous system. My ego. My marriage. My priorities. Today I want to share 7 of the biggest lessons parenting has taught me so far and please DM me if any or all resonate with you! Time Stamps: (0:45) What Motherhood Has Exposed In Me (2:19) Lesson 1: Your Nervous System Is The Real Parent (5:46) Lesson 2: You Cannot Control Everything (7:52) Lesson #3: Ambition and Motherhood Are Not Enemies (9:47) Lesson 4: Your Marriage Becomes The Foundation or The Fracture (11:43) Lesson #5: Guilt Is Optional. Intention Is Not (14:12) Lesson #6: Kids Don't Need Perfection. They Need Repair (15:39) Lesson #7: The Small Moments Are The Real Ones ---------- π€ Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent π Click Here For Instant Access π₯ Want us to help you get your first or next 5 clients in 5 days β for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. π Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β π https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course π Join the Fitness Business Secrets Group π Want to scale to $10kβ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. π Watch the 3-Minute Video

Feb 19, 2026 β’ 14min
EP | 719 - Start Your Day With This Episode! The Mindset Talk You Need To Reset You In Business and CRUSH Your Day
Resilience is not grinding harder. Resilience is staying. And most entrepreneurs don't fail because they're incapable. They fail because they leave too early. Emotionally. Mentally. Sometimes physically. So today we're talking about the two traits nobody brags about on Instagram: Resilience and patience. If you're in a slower season right now, or you feel like things are not moving as fast as you wantβ¦ this episode is for you. Time Stamps: (0:15) A Talk You Need At Any Stage of Business (2:17) What Resiliency Really Is (4:08) Patience Is Trust Compounding Over Time (6:00) Fear Is A Compass (8:20) Clarifying Massive Action (9:52) Protect Your Mental Inbox (11:13) Your Top 3 Priorities ---------- π€ Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent π Click Here For Instant Access π₯ Want us to help you get your first or next 5 clients in 5 days β for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. π Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β π https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course π Join the Fitness Business Secrets Group π Want to scale to $10kβ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. π Watch the 3-Minute Video

Feb 16, 2026 β’ 14min
EP | 718 - The Exact Steps to Scale from 0β5K, 5β15K, and 15β100K+
If you're frustrated in your business right nowβ¦ It's probably not because you're lazy. It's probably not because you're bad at coaching. And it's probably not because the market is "saturated." It's because you're solving the wrong problem for the phase you're in. And today, I'm going to break down the three phases of business growth and exactly what you should be focusing on in each one. What gets you to 5K is not what gets you to 20K. What gets you to 20K will absolutely break your business at 100K. Time Stamps: (0:28) The Three Phases of Business (2:11) The Starter Phase - (0-5k) (5:12) The Growth Phase - (5-15k) (8:20) The Scaling Phase - (15k - The Moon) (12:59) Recapping ---------- π€ Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent π Click Here For Instant Access π₯ Want us to help you get your first or next 5 clients in 5 days β for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. π Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β π https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course π Join the Fitness Business Secrets Group π Want to scale to $10kβ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. π Watch the 3-Minute Video

Feb 12, 2026 β’ 21min
EP | 717 - How To Get a Setter Into KPI and Filling Up Your Calendar With Calls
Let's talk about one of the fastest ways to lose money, lose momentum, and slowly start resenting your business. It's not ads. It's not the algorithm. It's not even your offer. It's a setter who is underperforming and you keep trying to "coach it out of them" while your calendar stays empty. And here's what makes this tricky. When a setter is underperforming, most business owners do one of two things. They either micromanage every conversation like an FBI agent. Or they bury their head in the sand and hope next week magically improves. Neither one works. So today I'm going to show you exactly how to diagnose the true constraint when a setter isn't performing, and then how to lead the situation with a feedback rule that keeps your culture clean and your standards crystal clear. Time Stamps: (0:42) Underperforming Team Members (3:34) IFCA Client Karrisa Example (5:58) Start At The Result (13:20) Don't Give Feedback 3 Times ---------- π€ Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent π Click Here For Instant Access π₯ Want us to help you get your first or next 5 clients in 5 days β for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. π Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β π https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course π Join the Fitness Business Secrets Group π Want to scale to $10kβ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. π Watch the 3-Minute Video

Feb 9, 2026 β’ 13min
EP | 716 - How to Handle "I Want To Think About It" Objection
Not confident in your sales strategy when a prospect says they "want to think about it"? Most coaches run directly to discounting the price or payment plans and we don't want you to be one of those coaches. In today's episode, I want to share how we teach our students to handle this objection, why it's probably not about money, and a sales reframe you'll want to write down and come back to over and over again. Time Stamps: (0:47) Why You're Really Losing Sales (2:40) "I Need To Think About It" Isn't About Money (3:55) The Sales Reframe (4:50) Don't Assume It's Money (7:38) The Only Time You Bring Money In (9:50) "What Is Hard To Say Out Loud?" ---------- π€ Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent π Click Here For Instant Access π₯ Want us to help you get your first or next 5 clients in 5 days β for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. π Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β π https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course π Join the Fitness Business Secrets Group π Want to scale to $10kβ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. π Watch the 3-Minute Video


