

Brave Ideas
Hosted by Caleb Parker
Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate.
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media
Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today.
Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media
Episodes
Mentioned books

Oct 25, 2022 • 40min
How A PropCo-OpCo JV Is Repurposing A 19th Century Building For Space-as-a-Service
Subscribe to our newsletter on LinkedIn BE’s Jonathan Weinbrenn Talks Alignment In Belfast Summary: Jonathan Weinbrenn, managing director of BE.Spoke, a BE Offices company, joins Bold founder Caleb Parker for Episode 6 of Season 8 to discuss a PropCo/OpCo joint venture partnership BE has signed with Straidorn Properties to repurpose Custome House, a 58,000 SqFt iconic building dating back to 1857 in Belfast, Northern Ireland, and relaunch it with a Space-as-a-Service led strategy. See Custom House website here: https://www.beoffices.com/servicedoffice-locations/rest-of-uk/belfast Jonathan previously featured as a guest in Season 2 where he spoke with Caleb about the impact the pandemic would have on Space-as-a-Service. Jonathan believes the future of real estate lies in hospitality, technology and wellbeing. In this episode they discuss the creation and management of the new flexible workspace at the iconic Custom House in Belfast. Jonathan shares his attraction to Belfast and their exciting plans for the WELL-certified space. Caleb and Jonathan also talk about the importance of hospitality for real estate and what it means for the future of flexible workspaces. Connect with Jonathan on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: It's been a really difficult period for many of us, and to see activity and deals happening in the market, and customers flooding to this segment is really encouraging - Jonathan Before we ever engage in a partnership, we want to make sure that we like each other first as that's the most important thing - Caleb Flex gives you the ability to capture a wide segment of the market and deliver tailored solutions - Jonathan For us service is at the heart of everything we do, and it's really important that we get this across when we show our spaces to people because you can't quantify that until you're a customer of a space - Jonathan It's interesting to see the flight to quality in markets, which is an overused term, but one I'm afraid that is fairly accurate, where occupiers are much more sophisticated and more demanding about placing their staff in environments that are safe and where wellbeing is at the very centre - Jonathan We have to embrace what customers want today, that's how we de-risk things and that's how we can drive value - Jonathan Timestamps: [6:11] BE.Spoke just signed a joint venture partnership with Straighthorn Properties to create and manage its new flexible workspace offering in Belfast, when do you open? [7:45] What makes Belfast so attractive to you? [8:50] Is it one hundred percent flex or will there be a traditional lease footprint in the building? [12:58] Can you tell everybody about the BE.Spoke portfolio and the hospitality you have to offer? [15:33] From what I understand, you’re going to deliver Northern Ireland’s first WELL-certified building? [17:51] Did the WELL certification take up a big percentage of your budget? How are you guys managing that? [20:22] How are you approaching the valuation topic? What are the lenders saying about this? [21:50] Danske bank led the funding for this, can you talk about what they saw in it? [23:36] Is this the first management agreement BE.Spoke has done? [25:03] Can you elaborate on what Neil thought alignment with the propco looked like? [28:14] Looking at this building and beyond, what does success look like? What’s the plan? [31:22] When creating a portfolio, do you think a sustainable approach would be partnering with the same capital partner, launching a number of assets together then exiting those assets once they’re stable? [35:53] What conferences or face to face events are you going to be attending between now and the end of the year? Resources: WELL Certification GCUC Event European Coworking Congress Event Flexible space association conference Shoutouts: BE.Spoke BE Offices Custom House Simon Rusk David Saul Straidorn Properties Danske Bank Worklife Elliot Gold Grosvenor Brentwood Workspace About Jonathan Weinbrenn: Jonathan is the managing director at BE.Spoke, a BE Offices company. He has nearly two decades of experience in the flex world and has spent his career advising companies on how their workspace can support the achievement of their business goals. Jonathan believes that real estate is not just about bricks and mortar, but rather its future lies in hospitality, technology and wellbeing. Connect with Jonathan on Twitter Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Oct 18, 2022 • 54min
Why A Community Manager Is CRE's Most Important Hire
Cat Johnson shares what community really means Quote from Guest: “Community becomes the engine that powers your business” - Cat Summary: Join us in episode 5 of season 8 of the #WorkBold podcast to hear Bold founder Caleb Parker interview Cat Johnson from Cat Johnson Co, a marketing hub and community that brings coworking space operators together to learn, share and connect. Cat shares her advice on curating a community in a workspace and using content as a key marketing tool. She talks about why it is important to have community in a workspace and how the community manager role plays a key part in this. In this episode Caleb and Cat delve into how community and content reinforce your brand and how this can affect customer’s buying decisions. Connect with Cat on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: People have the sense that they can just open a flex space and that it's going to be an activated community, nothing could be further from the truth, it takes intention, it takes a lot of work, it takes a lot of emotional labour - Cat I want to be around people that inspire me, that give me some energy, I want to feed off that energy, I don't necessarily need to be around it every day, but I do want to plug into it - Caleb The community manager role is the best friend of our members - Caleb It's a bit intimidating to join a new space so facilitating that and accelerating not just the onboarding, but the community integration piece is so important - Cat I think that with communities themselves, there's a little bit of science and a little bit of art to it, but they don't just happen to pop up. You have to intentionally curate them - Caleb We're not playing all the musical instruments, we're just conducting the orchestra, putting the right people together, getting the right partners in the ecosystem that will bring in the right content or events, and then sort of let it happen organically - Caleb There are so many different flavours of co-working - Cat If your vision of community only includes certain people, you've lost the thread completely, every single human wants to feel a sense of belonging, so creating a space where people can have that is gold - Cat Good content is unique and specific to you and your community and your culture and your vibe - Cat Social media is an opportunity to position, differentiate and attract your people - Cat Community becomes the engine that powers your business - Cat Trying to establish a coworking community and a coworking brand requires a lot of clarity around vision, values, people, service and mindset - Cat Ultimately, the brand itself is not what you say it's what other people say and how they feel about you - Caleb Timestamps: [7:22] The importance of community in a workspace. [9:00] The activation of a community in a workspace. [10:55] Advice on hiring for a community manager role. [15:50] Advice on curating a community in a co-working space. [20:08] Community can’t be built on BS. [24:44] How does an entrepreneur stay part of a community as they scale? [26:09] Content as a marketing tool. [36:07] Advice on measuring ROI on social media. [39:05] The importance of brand to a customer’s buying decision. [42:4] How does content and community reinforce your brand? Resources: Build Community in a Coworking Space: 22 Tips for Operators The 22 Immutable Rules of Branding Cat Johnson Co Newsletter Shoutouts: Iris Kavanagh GCUC Justin Harley The Exchange, 22 Bishopsgate Cat Johnson Co, Coworking and Marketing Shop Hygge Garrett Tichy Alyssa Pressler About Cat Johnson: Cat Johnson is the founder of Cat Johnson Co, they bring coworking space operators together to learn, share and connect. Cat Johnson Co is the marketing hub and community for the coworking world. Their team supports workspace operators around the world with marketing education, resources, tools, events, courses and more. Cat helps community builders leverage the power of content to grow their brand and business. She runs Coworking Convos, a virtual event series for workspace operators and is the founder of The Lab, a private marketing club for coworking space operators. She has worked with hundreds of coworking space operators, forward thinking entrepreneurs, service providers, organisations and community builders. Connect with Cat on Twitter Connect with Cat on Instagram Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Oct 11, 2022 • 44min
Is It Time For "The Office" To Level Up?
How the workplace can be an asset for fast growing companies Quote from Guest: “To deliver a successful hybrid working model you need to sit down with your employees, see what works for them and craft a strategy around that” - Joe Summary: Join us in episode 4 of season 8 of the #WorkBold podcast to hear Bold founder Caleb Parker interview Joe Averill from Level, a workspace advice and search platform for tenants. Joe shares his motivations behind starting Level at the beginning of this year and how it differs from traditional brokers. He talks about the importance of communicating with your employees and making sure your workspace represents your inclusive hiring strategy. In this episode Caleb and Joe delve into why Manchester has become a popular destination for businesses, how the office space is changing and what companies need to do to accommodate this. Joe shares his advice for fast growing companies in the real estate sector and how public speaking can open up endless opportunities. Connect with Joe on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: It's very important when advising these businesses to ensure that they have an element of flex in their lease terms, so that they don't frustrate the growth - Joe A brand is very important and what is part of that brand is the ability for the landlord to deliver what they say they're going to deliver - Joe It's important for leaders to provide an environment where people feel safe to fully express themselves and how they want to work - Joe When you're creating a new business, the route to market strategy is imperative for you in terms of how are you going to attack the market - Joe When you put yourself out there in positions where you're not so comfortable, you push limits, you push the boundaries of your own and that leads to opportunities - Caleb If you don't have a clear strategy in mind as a leader then you can't communicate effectively to your team what the future of work is going to look like in your organisation - Joe Landlords would be wise to consider flex as it provides a level of amenity to their buildings - Joe You can get so much more from a workspace, and that's easier to communicate to those that see it as an asset and not just a business - Joe Manchester is such a strong business community, everybody actually wants to help each other and that is why it’s such a brilliant place to start up - Joe Timestamps: [5:48] Joe shares the motivation behind starting Level. [7:03] The reason behind working specifically with fast-growth businesses. [7:43] How does Level differ from traditional brokers? [11:02] Joe shares what made him decide to start his own business. [12:54] The diversity and inclusion element of workspaces. [14:52] The opportunities that can arise from public speaking. [16:55] Why is Manchester so popular for tech businesses? [20:05] The importance of community when building your workspace strategy. [22:44] Does the whole of Manchester need to be flex or is there a risk of saturation? [24:21] The importance of brand when advising clients. [25:36] How are companies accommodating the new hybrid working model? [30:59] The change in the office model. [33:33] Advice for fast growing companies. [38:12] Joe gives advice for someone starting out in the real estate sector. Resources: Joe Averill’s Linkedin Newsletter, August 2022 Shoutouts: Kitman Labs GP Bullhound Matillion WiredScore The Hut Group Peak AI About Joe Averill: Joe started his career in the world of tech working for the digital adoption platform, AppLearn. He then took a change of pass into the world of real estate, advising tenants on their workspace strategy. Joe founded Level in 2022, with a mission to equalise the office market and provide advice solely for tenants. They aim to represent tenants from searching for a new workspace to the completion of the lease. Connect with Joe on Twitter Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Oct 4, 2022 • 40min
When Should Landlords DIY Space-As-A-Service?
Details And Data From Workthere, Powered By Savills Quote from Guest: “There isn't a formula for flex spaces, it's about having the versatility and agility to meet the changing criteria of different occupiers and having the diverse levels of offerings across the flex market” - Jack Summary: Join us in episode 3 of season 8 of the #WorkBold podcast to hear Bold founder Caleb Parker interview Cal Lee, Founder and Global Head of Workthere, and his tag team partner, Jack Williamson, UK Head of the flex advisory platform powered by Savills to discuss the increasing demand for flex and how they advise landlords on launching successful coworking spaces. In this episode the three drill down into the details of why, what and how landlords should be thinking about Space-as-a-Service. They dive into details, including footprint size, spatial allocations, the key points of accommodating a flex business plan, when landlords should partner or DIY, how to address building valuation and of various brand considerations. Workthere just released their Flexmark 3.0 and you’ll hear some of the key findings from their data backed research, such as The top 5 requested features of a flex space. Connect with Cal on LinkedIn Connect with Jack on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: The flex market is so diverse in that it appeals to a number of different kinds of occupiers - Jack What we're finding now is that a lot of decisions business wise with regards to working locations and practices are rather than historically, being employer led, are now employee led - Jack The power that employees have is making it more and more difficult to make decisions longer term and that therefore lends itself fundamentally to flex - Cal Landlords are happy to make mistakes, they're happy to go on that learning journey, because they recognize that this could be 20% or 30% of their portfolio long term - Cal Creating a trusted brand is absolutely key for any landlord that is going into creating their own space - Cal Sticking with core values will inherently provide a better brand and a better experience for occupiers - Jack The inherent definition of flex is to be able to have different choices - Caleb The fact is that there are certain comforts of working from home and so we wanted to bring some of those into a setting so people are able to move around, I think it's important that you have that diversity and flexibility within the space - Caleb Timestamps: [6:37] The diversity of the flex market. [8:17] The increasing demand for flex. [10:33] The spatial allocation of a flex product. [14:33] Should every landlord be adding flex as a leasing strategy to their portfolio? [17:51] Advice for landlords creating their own flex space. [19:11] The footprint template for coworking spaces. [21:27] In terms of valuation, flex spaces aren’t looked on kindly, how are you dealing with that with your clients? [23:39] Guiding clients down the right path. [26:05] The key points of accommodating a flex business plan. [27:58] The level of commitment from landlords. [29:41] Is brand driving customer behaviour? [32:05] How is the customer profile changing in the flex market? [33:40] The top 5 requested features of a flex space. [35:11] The future of flex. Resources: Workthere Flex Mark Report, 2022 Savills Landlord Flex Survey, 2022 Shoutouts: The Exchange, 22 Bishopsgate Antony Slumbers About Cal Lee: Cal founded Workthere in 2016, a business by Savills that helps any business, big or small, find flexible office space to suit their work, their needs and their budget. Cal came up with the idea whilst working in the Commercial Development team at Savills. Cal joined Savills as a graduate in 2011 from the University of Reading where he studied Real Estate. About Jack Williamson: Jack joined as Head of Workthere UK in March 2021. Jack is responsible for overseeing the UK team and building relationships with both occupiers and landlords to ensure that their Real Estate needs are satisfied and to help them navigate the ever changing flexible office market. Jack was previously a partner in the Leasing & Development team at Farebrother and Partner at Flexible Office Space. He qualified as a chartered surveyor in 2015. Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Sep 27, 2022 • 45min
How To Bridge The Gap Between Office Demand & Supply
Featuring Celebrity Guest Host Louisa Dickins, Host Of The Propcast Quote from Guest: “By the time we define the future workplace it will probably be the past” - James Summary: Louisa Dickins, The Propcast podcast host and Co-Founder of LMRE joins the #WorkBold Podcast as celebrity guest host. She interviews Bold founder, Caleb Parker and James Goldsmith, Head of Leasing at AXA IM - Real Assets to find out what’s happened since their pre-pandemic episode together in Season 1 at London’s new prestigious office building, 22 Bishopsgate. In this episode James shares the vision behind 22 Bishopsgate. We hear about the importance of community, positive company cultures and amenitizing the workplace experience. The three go on to discuss partnerships, management agreements and the growth in demand for flex. Connect with James on LinkedIn Connect with Louisa on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: Level Seven has given us the opportunity to create a community for thinkers, for people who are challenging the status quo, people who are bold, that are creating amazing ideas and putting them into the world to make it a better place - Caleb Innovation happens when you share ideas and you bring different people together - James I'm a fan of remote work, but I'm a bigger fan of choice - Caleb People aren't just looking for higher salaries and office culture, they're looking for a healthy building and a space where they can go make friends - Louisa The challenge is, how can we create dynamic places that great cultures can thrive in? - Caleb The office needs to be more like a university, that's where you've made your long-term social networks, you're encouraged to innovate, you can experiment and where you can manage your own time - James The best offices are going to be those that are always able to adapt and morph into different types of workplaces - James Resources: The Propcast Shoutouts: Jason Allan Scott 22 Bishopsgate Antony Slumbers The Exchange, 22 Bishopsgate Harry Badham Sarah Fellingham-Adkin Convene, 22 Bishopsgate Ryan Simonetti JLL BXR Gym, 22 Bishopsgate Rhubarb Hospitality, 22 Bishopsgate About James Goldsmith: James Goldsmith is Head of Leasing at AXA IM - Real Assets. He has worked on some of London's most progressive projects during his 25-year career in London. James has executed many high-profile and award-winning transactions as both an adviser and a principal; operating within the leasing, asset management and development markets. Connect with James on Twitter About Louisa Dickins: Louisa is the co-founder of LMRE, which has rapidly become the market leading global PropTech recruitment platform and search consultancy with operations across the world. Louisa mentors for REACH, which is a global scale up program created by Second Century Ventures, an early-stage technology fund. She also mentors for BRICKS Innovation, the leading Israeli innovation hub focused on Real Estate technologies. To promote the industry she is so passionate about, Louisa set up the Global podcast ‘The Propcast’ where she hosts and invites guests from the built environment space to join her in conversation about innovation. Connect with Louisa on Twitter Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Sep 20, 2022 • 29min
Meet the World’s Coworking Ambassador: Liz Elam
A special collaboration with GCUC “People deserve to have a community, it is critical for our society” - Liz Elam Liz Elam, Executive Producer and Founder of GCUC, joins Bold founder Caleb Parker to kickoff Season 8 of the #WorkBold Podcast with a COLLAB for episode 1. The tag team discuss what the future holds for Space-as-a-Service and how the pandemic has accelerated the success of GCUC, the largest coworking and flexible workspace conference network in the world. In this episode Caleb and Liz discuss the five pillars of Space-as-a-Service and the importance of focusing on the needs of customers when creating a coworking space. Caleb and Liz talk about the significance of brand on customer’s buying habits and how the valuation methodology in real estate needs to change so it can accommodate the demand for growth. Connect with Liz on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: We need to put people at the centre of the universe in commercial real estate - Caleb You’ve got to have fun and you’ve got to push the boundaries, that is what you can expect from GCUC - Liz In our research we found that coworking networks are a top source for getting work. So our tagline for coworking is, “it's just not where you work, it's where you find work” - Liz I think the real estate world has had a great awakening, they've figured out that what they've always done is no longer going to work - Liz If we change the valuation methodology in real estate then we can accommodate more coworking, more flexibility and happier people - Liz Timestamps: [3:20] What defines Space-as-a-Service versus flex versus coworking? [4:04] What are the five pillars of Space-as-a-Service? [5:20] Why is being part of a community critical for our society to thrive? [7:20] Why the focus needs to shift away from making money to giving customers what they want. [8:25] How traditional landlords are trying to accommodate flex space without understanding what’s required. [9:42] Why is creating coworking spaces more complicated than it needs to be? [11:06] How has the pandemic increased interest from the traditional real estate world? [12:20] How the investor profile will change as the demand increases for Space-as-a-Service. [13:21] Mergers and acquisitions happening between companies in the current landscape. [15:02] How much does brand play a role in a customer's buying habits? [16:47] People need to try different types of coworking spaces to find what works well for them. [18:47] How should we measure community and hospitality in coworking spaces? [21:57] What sort of topics are GCUC going to be discussing in the future? [24:30] How does GCUC strive to be different? Resources: The 3 ways landlords are succeeding in flex office sector - PlaceTech Article GCUC Mailing List Shoutouts: LExC Venture X Benjamin Dyett Iain Holden About Liz Elam: Liz is the founder of the largest coworking conference in the world GCUC, she has built it up from the foundation to its current success and expansion across the world. Liz founded Link Coworking in 2010 and sold the company in the spring of 2019 when it was the 4th largest in Austin, Texas. She is the first woman in the world to exit her brand in the coworking industry successfully. Connect with Liz on Twitter Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

Sep 19, 2022 • 5min
Season 8 is Here: What Lies Ahead
Caleb Parker, Founder of Bold, a Space-as-a-Service brand for entrepreneurs and innovators, presents Season 8 of the #WorkBold podcast, sponsored by TSK. Over the next 10 episodes of the #WorkBold podcast we will see a new episode each week featuring a leading expert in the commercial real estate industry who will share their insights to help office investors, operators and customers understand how to win in the future of work. We used to work in silos in office spaces, then we learnt that we could do that at home. Now, we only want to work in places we feel that we belong. To achieve this landlords need to create an environment where your team feels inspired, connected and part of a tribe - ecosystems that help us grow. Tap here for the article I wrote on "The 3 C's of CRE" If you have any questions, feedback or topics you would like to hear covered, contact Caleb on Twitter and be sure to join our LinkedIn newsletter for episode release notifications. Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch hello@apodcastcompany.com Get full access to Brave Ideas at www.braveideas.media/subscribe

May 12, 2022 • 14min
The UK’s ‘Marriott of Space-as-a-Service’ on Expanding to the European Continent
Why MIPIM is So Important for International Relationships, with Brett Million In this episode of the #WorkBold Podcast, Caleb Parker is joined by Brett Million, Head of Strategic Partnerships at NewFlex, the UK’s largest Space-as-a-Service operator that deploys the management agreement model. Brett has deep experience in Space-as-a-Service, having served as COO for Regus and managing their growth across the globe in the early 2000s. He is responsible for having created the NewFlex multi-brand growth strategy. In this episode, the two discuss why partnerships are important, how Brett was recruited by NewFlex’s CEO to lead their growth strategy and some “behind the scenes” chat on how the Bold transaction took place. Brett announces imminent plans for taking the management agreement model to the European continent in partnership with forward thinking landlords, and how MIPIM has been instrumental in making this possible. Connect with Brett on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: The primary mission at MIPIM is to have conversations with friends and very well-known property companies across the continent, and potentially in the Middle East and Asia as well, to launch our international ambitions. - Brett A big part of MIPIM is having as many face-to-face meetings as you can have while you're but the follow-up afterwards is equally as important, or arguably more important. - Brett There is this constant conversation about carbon output and the question was, “Should people really be flying in for MIPIM?” But the truth is, if we had to do all these conversations separately, we would be flying a lot more. - Caleb Timestamps: [04:35] What is your role as Strategic Partnership Director? My role is to work with our team to find clients who want to deploy Space-as-a-Service across assets in their portfolios [06:00] How did Steve recruit you to join NewFlex? [07:45] How did you find MIPIM? [10:30] Can you elaborate on NewFlex’s international ambitions? Resources: Get TSK's weekly 'work made better' newsletter Shoutouts: Steve Jude, #Workbold Episode - Season 3 Episode 1 Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland, They’ve been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@kopus.com (www.Kopus.com) Get full access to Brave Ideas at www.braveideas.media/subscribe

May 12, 2022 • 20min
Tenant Engagement Is Not An App, It’s An Outcome
Insights from ility at MIPIM with Marcus Moufarrige In this episode, #WorkBold host Caleb Parker is joined by Marcus Moufarrige, CEO of PropTech company, ility. His Dad is the founder of Servcorp, where Marcus spent 25 years as a space operator. The two discuss the lessons Marcus learned building the tech platform for the very first Space-as-a-Service brand, which shaped his vision for digitizing real estate, and ultimately led him to launching Ility 3 years ago. In this episode, we learn how Ility is supporting LGIM across their portfolio, with a shout out to #WorkBold podcast alum, Mark Tyson, and how LGIM are disrupting themselves to create a better customer experience. Marcus goes on to tell us how ility is helping landlords support office customers’ hybrid requirements, before unveiling his Bold vision for the future. Connect with Marcus on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: What the industry needs to get their head around is that nobody knows what's going to happen in 6 months, or 12 months, or 2 years in any class of real estate. - Marcus Tenant engagement is not an app, it's an outcome. - Marcus A combination of automation and good human services is unbeatable. - Marcus Future-proofing assets means building a space so that it can be reconfigured and used in dynamic ways. - Caleb Timestamps: [04:10] Tell us about ility. It is a framework for digitizing real estate Physical Rights Management - every interaction between a human and a building is a right that can be distributed. [05:00] How many times have you been to MIPIM? [05:20] What opportunities are you looking for here at MIPIM? [06:30] Can you tell us about your work with LGIM? [07:40] Does your platform help LGIM with flex and Space-as-a-Service? [09:10] What was your lightbulb moment to launch ility and then leave Servcorp? A combination of automation and good human services is unbeatable. I wanted to take the automation, knowing that it was applicable to broader real estate and that there was demand for that, but my Dad didn't want to go down that path. [13:05] Can you give a practical example of how someone you’re working with uses ility? [15:20] Can you describe what makes you different from a dev shop? [16:45] What are your ambitions for your company and real estate? Resources: Get TSK's weekly 'work made better' newsletter Shoutouts: LGIM Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@kopus.com (www.Kopus.com) Get full access to Brave Ideas at www.braveideas.media/subscribe

May 12, 2022 • 19min
What Are the 3 Key Opportunities that Real Estate Investors Don’t Want to Miss?
Insights from Cromwell Property Group at MIPIM with Tom Duncan In this episode, Caleb Parker is joined by #WorkBold Podcast alum, Tom Duncan, Head of Research & Investment Strategy from Cromwell Property Group. Tom was a distinguished guest on Episode 7 of Season 6 of the podcast, titled “Why Office Investors Must Act with Conviction in the Current Market”, where we discussed his recent white paper diving into what he called “the age of Space-as-a-Service”. He returned for this MIPIM edition to give us an update on their strategy, including Cromwell’s “wooden building” concept. They also talk about taking risks and pursuing innovation in real estate and how to balance that with the need to minimise risk when making huge investments, and Tom shares the 3 M’s that drive Cromwell’s thinking, and why Space-as-a-Service is such an important concept. Connect with Tom on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs: The future of the office is much more user-focused, and that requires a different type of space. - Tom Sustainability and environmental factors are going to be key to performance going forward. - Tom We are seeing three areas of opportunity - the 3 M’s: Mega trends, Momentum, and Mispricing. - Tom Businesses looking at new spaces are asking, “What is your solution to flex?” - Caleb Timestamps: [05:15] How are you finding MIPIM so far? [05:35] What opportunities are you looking for at MIPIM? [06:30] What sort of feedback did you get back from your event at MIPIM? [07:00] Can you elaborate on Pan-European products? [08:10] Are you getting a lot of interest from investors? [08:30] Why would someone want to be in a wood building versus something else? [09:50] Are you seeing investors acting with conviction? [10:50] How does Cromwell balance taking risks and making sure that they're not doing the wrong thing? [12:10] What can you talk about in regards to your strategy when it comes to Space-as-a-Service? [15:30] Lenders don’t want to hand out finance to a company that is looking at changing some space to flexible working space because it’s not wrapped in a long-term lease. What are your views on that? Resources: Get TSK's weekly 'work made better' newsletter Shoutouts: Benjamin Bach 22 Bishopsgate Sponsors: Headline Sponsor: TSK TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland, They’ve been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend. TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk. Fortune Favours the Bold Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@kopus.com (www.Kopus.com) Get full access to Brave Ideas at www.braveideas.media/subscribe


