Brave Ideas Is It Time For "The Office" To Level Up?
How the workplace can be an asset for fast growing companies
Quote from Guest: “To deliver a successful hybrid working model you need to sit down with your employees, see what works for them and craft a strategy around that” - Joe
Summary: Join us in episode 4 of season 8 of the #WorkBold podcast to hear Bold founder Caleb Parker interview Joe Averill from Level, a workspace advice and search platform for tenants. Joe shares his motivations behind starting Level at the beginning of this year and how it differs from traditional brokers. He talks about the importance of communicating with your employees and making sure your workspace represents your inclusive hiring strategy.
In this episode Caleb and Joe delve into why Manchester has become a popular destination for businesses, how the office space is changing and what companies need to do to accommodate this.
Joe shares his advice for fast growing companies in the real estate sector and how public speaking can open up endless opportunities.
Connect with Caleb on LinkedIn
If you have any questions or feedback on this episode, email podcast@workbold.co
Value Bombs:
It's very important when advising these businesses to ensure that they have an element of flex in their lease terms, so that they don't frustrate the growth - Joe
A brand is very important and what is part of that brand is the ability for the landlord to deliver what they say they're going to deliver - Joe
It's important for leaders to provide an environment where people feel safe to fully express themselves and how they want to work - Joe
When you're creating a new business, the route to market strategy is imperative for you in terms of how are you going to attack the market - Joe
When you put yourself out there in positions where you're not so comfortable, you push limits, you push the boundaries of your own and that leads to opportunities - Caleb
If you don't have a clear strategy in mind as a leader then you can't communicate effectively to your team what the future of work is going to look like in your organisation - Joe
Landlords would be wise to consider flex as it provides a level of amenity to their buildings - Joe
You can get so much more from a workspace, and that's easier to communicate to those that see it as an asset and not just a business - Joe
Manchester is such a strong business community, everybody actually wants to help each other and that is why it’s such a brilliant place to start up - Joe
Timestamps:
[5:48] Joe shares the motivation behind starting Level.
[7:03] The reason behind working specifically with fast-growth businesses.
[7:43] How does Level differ from traditional brokers?
[11:02] Joe shares what made him decide to start his own business.
[12:54] The diversity and inclusion element of workspaces.
[14:52] The opportunities that can arise from public speaking.
[16:55] Why is Manchester so popular for tech businesses?
[20:05] The importance of community when building your workspace strategy.
[22:44] Does the whole of Manchester need to be flex or is there a risk of saturation?
[24:21] The importance of brand when advising clients.
[25:36] How are companies accommodating the new hybrid working model?
[30:59] The change in the office model.
[33:33] Advice for fast growing companies.
[38:12] Joe gives advice for someone starting out in the real estate sector.
Resources:
Joe Averill’s Linkedin Newsletter, August 2022
Shoutouts:
About Joe Averill:
Joe started his career in the world of tech working for the digital adoption platform, AppLearn. He then took a change of pass into the world of real estate, advising tenants on their workspace strategy.
Joe founded Level in 2022, with a mission to equalise the office market and provide advice solely for tenants. They aim to represent tenants from searching for a new workspace to the completion of the lease.
Sponsors:
Headline Sponsor: TSK
TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.
TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk.
Fortune Favours the Bold
Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)
Future Proof Your Portfolio with NewFlex
NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)
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