Brave Ideas Tenant Engagement Is Not An App, It’s An Outcome
Insights from ility at MIPIM with Marcus Moufarrige
In this episode, #WorkBold host Caleb Parker is joined by Marcus Moufarrige, CEO of PropTech company, ility.
His Dad is the founder of Servcorp, where Marcus spent 25 years as a space operator. The two discuss the lessons Marcus learned building the tech platform for the very first Space-as-a-Service brand, which shaped his vision for digitizing real estate, and ultimately led him to launching Ility 3 years ago.
In this episode, we learn how Ility is supporting LGIM across their portfolio, with a shout out to #WorkBold podcast alum, Mark Tyson, and how LGIM are disrupting themselves to create a better customer experience.
Marcus goes on to tell us how ility is helping landlords support office customers’ hybrid requirements, before unveiling his Bold vision for the future.
Connect with Marcus on LinkedIn
Connect with Caleb on LinkedIn
If you have any questions or feedback on this episode, email podcast@workbold.co
Value Bombs:
- What the industry needs to get their head around is that nobody knows what's going to happen in 6 months, or 12 months, or 2 years in any class of real estate. - Marcus
- Tenant engagement is not an app, it's an outcome. - Marcus
- A combination of automation and good human services is unbeatable. - Marcus
- Future-proofing assets means building a space so that it can be reconfigured and used in dynamic ways. - Caleb
Timestamps:
[04:10] Tell us about ility.
- It is a framework for digitizing real estate
- Physical Rights Management - every interaction between a human and a building is a right that can be distributed.
[05:00] How many times have you been to MIPIM?
[05:20] What opportunities are you looking for here at MIPIM?
[06:30] Can you tell us about your work with LGIM?
[07:40] Does your platform help LGIM with flex and Space-as-a-Service?
[09:10] What was your lightbulb moment to launch ility and then leave Servcorp?
- A combination of automation and good human services is unbeatable.
- I wanted to take the automation, knowing that it was applicable to broader real estate and that there was demand for that, but my Dad didn't want to go down that path.
[13:05] Can you give a practical example of how someone you’re working with uses ility?
[15:20] Can you describe what makes you different from a dev shop?
[16:45] What are your ambitions for your company and real estate?
Resources:
Shoutouts:
Sponsors:
Headline Sponsor: TSK
TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.
TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk.
Fortune Favours the Bold
Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)
Future Proof Your Portfolio with NewFlex
NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)
Launch Your Own Podcast
Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@kopus.com (www.Kopus.com)
Get full access to Brave Ideas at www.braveideas.media/subscribe