The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK. In this conversation, we dig into: 💡 Growth strategies that all B2B SaaS companies should be testing 💡 Why B2B marketing attribution is broken 💡 HockeyStack's data on touchpoints needed to close a deal & more! #b2b #gtm #growth #marketingattribution

In this episode of #TheGTMPack podcast, we interview Jake Reni, Chief Growth Officer at Revenue Reimagined based in Park City, Utah. In this conversation, we dig into: 💡 How executives must approach THE new go-to-market strategy 💡 How to effectively manage committee buying in today's market 💡 Why sales teams must embrace social selling on Linkedin & more! #b2b #gtm #sales

In this episode of #TheGTMPack podcast, we interview Maureen West, Product Marketing Leader based in Indianapolis, Indiana. In this conversation, we dig into: 💡 What does building relationships mean in business? 💡 How to build better alignment with various stakeholders as a product marketer 💡 Why getting to know your customers is more than quantitative statistics & data & more! #b2b #gtm #productmarketing #leadership

In this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York. In this conversation, we dig into: 💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty 💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them 💡 How the consumerization of B2B marketing has impacted the use of sales enablement tools like Outreach.io & more!#b2b #gtm #marketing #ai #leadership

In this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia. In this conversation, we dig into: 💡 What win-loss analysis is & why should PMMs conduct them 💡 Why customer/prospect research is so important to revenue growth 💡 How to determine, externally communicate, & train others on the voice of the customer/prospect & more! #gtm #productmarketing #marketresearch

In this episode of The GTM Pack podcast, we interview Rocco Savage, Head of Growth at Regie based in Miami, FL. In this conversation, we dig into: 💡 AI trends within the sales/GTM tech space 💡 How intent data works & what it means for us in B2B 💡 How can sales teams get the best out of AI & more! #gtm #ai #artificialintelligence #salestech #saas

In this episode of The GTM Pack podcast, we interview Atul Raghunathan, Co-Founder/CTO & Sriharsha Guduguntla, Co-Founder/CEO at Hyperbound based in the SF Bay Area. In this conversation, we dig into: 💡 What is the Hyperbound.ai origin story & what they are solving 💡 What was their Y Combinator experience like & key takeaways 💡 Why is NOW the time for AI & how will it impact our future & more! #b2b #gtm #sales #salescoaching #ycombinator

In this episode of The GTM Pack podcast, we interview Beth Forester, VP of Marketing at Animoto based in New York City. In this conversation, we dig into: 💡 What is top of mind for VP of Marketing going into 2024 💡 Why is video so important & in what ways should GTM organizations leverage it 💡 A recent marketing campaign that Beth found particularly effective & more! #b2b #gtm #marketing #video #videomarketing

In this episode of The GTM Pack podcast, we interview Jake Dunlap, Chief Executive Officer at Skaled Consulting based in Austin, TX. In this conversation, we dig into: 💡 Why should sales organizations leverage AI today 💡 Jake's top sales new tools in 2024 💡 How to fit ChatGPT into your sales strategy in 2024 & more! #b2b #gtm #sales #ai #artificialintelligence

In this episode of The GTM Pack podcast, we interview Ryan O'Hara, Founder and CEO at Pitchfire based in Newmarket, New Hampshire. In this conversation, we dig into: 💡 Ryan's inspiration to launch Pitchfire & how it works 💡 Why email outreach is broken & recent SPAM updates 💡 Why social selling is important & more! #b2b #gtm #sales #salesdevelopment