Episode #66: Use win-loss interviews to replace intuition-based decisions with data-driven insights

In this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia. In this conversation, we dig into: 💡 What win-loss analysis is & why should PMMs conduct them 💡 Why customer/prospect research is so important to revenue growth 💡 How to determine, externally communicate, & train others on the voice of the customer/prospect & more! #gtm #productmarketing #marketresearch