Episode 70: B2B testing strategies, attribution, & SEO insights

In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK. In this conversation, we dig into: 💡 Growth strategies that all B2B SaaS companies should be testing 💡 Why B2B marketing attribution is broken 💡 HockeyStack's data on touchpoints needed to close a deal & more! #b2b #gtm #growth #marketingattribution